ELIMINATING RACISM, EMPOWERING WOMEN
YWCA USA is on a mission to eliminate racism, empower women, stand up for social justice, help families, and strengthen communities. We are one of the oldest and largest women’s organizations in the nation, serving over 2 million women, girls, and their families.
YWCA has been at the forefront of the most pressing social movements for more than 160 years — from voting rights to civil rights, from affordable housing to pay equity, from violence prevention to health care reform. Today, we combine programming and advocacy in order to generate institutional change in three key areas: racial justice and civil rights, empowerment and economic advancement of women and girls, and health and safety of women and girls.
YWCA USA leverages Nonprofit Megaphone and the Google Ad Grant to reach its national audience to promote brand awareness and advocate for racial justice and empowerment for women. Current ad campaigns touch on topics such as ending racial profiling and the criminalization of people of color, as well as supporting girls of color who are trauma survivors.