Google Ad Grant and Content For Nonprofits

Increase Your Clicks With Content

Supercharge your Google Grant performance by providing searchers with the content they are looking for. We create content designed to receive significant amounts of additional traffic via Google Ads.

Our Content Add-On includes one SEO-Optimized article (700-1400 words) each month for you to post on your blog. Our writers will conduct the keyword research, write the article, and make requested changes.

13 Things to Know About Using SEO to Boost Your Nonprofit’s Visibility

How Content Can Increase Clicks

Increased Quantity

The number of unique search engine results pages (SERPs) in which a site can appear directly correlates to its quantity of posted content that is relevant to popular search queries.

Improved Quality

Google rewards sites that consistently publish high-quality content by giving higer ad and search rankings as well as SERP positions.

SEO Responsivity

Sites that consistently publish and update content can immediately leverage new SEO best practices to benefit from novel search trends and algorithm changes, staying at the forefront of SEO.

Keep It Fresh

Google’s newest search algorithms include metrics of content freshness, upranking sites that add new content and improve existing pages frequently.

The Power of Promotable Content

Youth Development Client Drives >80% Of Google Grant Clicks From NPM-Written Content Within First 6 Months

A youth development organization was excited to leverage the Google Grant, but lacked the necessary website content to be successful.
We researched topics related to the organization’s mission and wrote broad, approachable content addressing those areas.
Within 6 months, the Google Grant ads promoting those newly written articles accounted for over 80% of the overall Google Grant traffic and success.

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