HUMAN-SERVICES NONPROFIT
GOOGLE GRANT CASE STUDIES
DIRECT MARKETING, DIRECT IMPACT
YWCA USA
The national YWCA works to eliminate racism and empower women, individually and through its regional branches. We are honored to serve both the national YWCA and the YWCA of Metropolitan Chicago. Google Grant results include:
- 21K+ monthly ad impressions
- 15 avg. monthly phone calls from ads
- 9.36% click through rate
Penn-Mar Human Services
Penn-Mar serves individuals with intellectual disabilities, providing a variety of services to fulfill its mission to “transform life into living.” The impact from the Google Grant includes:
- 15+ phone calls or contact form submits per month
- 10%+ of all website traffic from the Google Grant
- 179 active ads
“We have been working with NPM for just over two years now, and our results are absolutely incredible!
Previously we were working with a marketing firm that was unaware of the Google Grant opportunity, and was producing lackluster results for our website.
Within the first year of working with the team at NPM we increased our performance more than tenfold, at a large cost reduction.
Worth. Every. Penny. Spent!” – Montgomery Place (via Facebook)
WHY HUMAN SERVICES NONPROFITS
SUCCEED
Why We Care
We asked our team why they were passionate about Human Services. Responses included:
I believe that no one should be discriminated against. People of all races, genders, religious beliefs should be treated as human. There is no reason why people should have to endure hunger and racism in today’s world. Every human is a special gift and should be shown compassion and love.
People who provide extra care and support in our communities deserve our extra care and support.
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