American Orchid Society

Education. Conservation. Research.


Revenue Generated

from Grant Ads


Return on


2 Million

Impressions across

Google & Microsoft

A Global Champion For Orchidaceae.

For over 100 years, the American Orchid Society has provided the most comprehensive information about orchid culture on the planet and continues to be a leading supporter of orchid research and conservation worldwide. The AOS envisions a world where orchids are protected, cultivated, and enjoyed. From the award-winning Orchids magazine to free educational webinars, the AOS is the ideal resource for orchid growers everywhere.


As an abundant source of information, the American Orchid Society needed a way to disseminate its resources to the right people. Seeking to expand its reach and visibility, the AOS team knew that the Google Ad Grant was the perfect tool to help accomplish this goal. Knowing that it would take the help of experts to properly manage the Google Ad Grant, The American Orchid Society partnered with Nonprofit Megaphone.

From the beginning of our partnership, the AOS has received thousands of monthly website visitors from Google Grant Ads. After seeing the success from the Google Ad Grant, the AOS decided to expand its reach even further by adding the Microsoft Ads for Social Impact Ad Grant to its management services. Thanks to the Microsoft Grant’s inclusion of display ads, in only 6 months, their Microsoft ads generated 1 million impressions!

Between the 2 grants, the American Orchid Society’s ads have been seen by over 2 million people! This success has inspired the AOS to invest in refreshing their website and content as a way to enhance their success even further. AOS knows that strong content is key to making the most of both sponsored and organic website traffic.

When asked about their partnership with NPM, Membership & Marketing Committee Chair William Bodei had this to say:

The American Orchid Society wholeheartedly endorses NPM as a great partner. The investment pays for itself, and the analytics NPM provides has helped us improve our content and reach a much larger audience than ever before.”

NPM is thrilled to help the American Orchid Society grow its reach through our continued partnership. It is an honor to partner with nonprofit organizations to amplify their voices. 

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