Grow Your Email List With Your Google Grant!

The Google Ad Grant is one of the most cost-effective and powerful tools available to reach your audience. With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into supporters of your organization through VisitorEmail.

VisitorEmail captures contact information for up to 60% of your US-based website visitors and adds those people to your email marketing lists. This allows you to “continue the conversation” with US visitors who have visited your website, build strong relationships with these users, and improve your conversion rate.

Our plans include everything needed to begin taking advantage of the Google Ad Grant, collecting contacts, and growing your supporter base.

The Impact of VisitorEmail

Our client, Kennel to Couch’s email list is a crucial component of the organization’s plans for long-term sustainability and growth. However, growth of their email list was slow. VisitorEmail dramatically accelerated their email list growth, as shown below. New subscribers from this channel have already begun converting to donors.

Get To Know Your Audience And Maximize Your Impact!

VisitorEmail allows your nonprofit to really familiarize itself with its website visitors, tailor your message to their needs, and then turn them into loyal advocates.

Understand Your User Base

Identify Outreach Gaps

Utilize geographical data to determine exactly where your users are located, so your organization can meet them where they are.

Create Programming With Your Real Users In Mind

Use your users’ collected demographic data* to determine what programs they would be most interested in participating in.

Gain Subscribers And Keep Your Email Marketing Relevant

Grow your newsletter subscriptions and know exactly who you are speaking to by always getting the most up-to-date information on your website users.

Keep Your Time And Attention Where They Matter

Stop worrying about email list decay rates. Get a constant stream of new leads offered automatically—focus on your real mission instead.

Build Relationships With Supporters

Increase Engagement Rates

Give an extra push to new users who visit key pages on your website with an email motivating them to take another step and get involved with your mission.

Direct Your Call To Action Where It’s Needed

Apply demographic data to discover likely donors, event attendees, or fellow industry professionals, then reach out with opportunities to get involved.

Collaborate With Peers

Develop partnerships with local businesses with similar demographics as a way to strengthen your connection with advocates and share cross-traffic.

Demographic data that can be captured in some cases:

  • First Name

  • Last Name

  • Email address
  • Physical address
  • Gender
  • Age range
  • Annual income
  • Average net worth
  • Whether they are married
  • Whether they own a home
  • Whether they have children
  • Link to social media pages
  • Workplace information
  • URLs visited
  • Time spent on the website
  • Keywords used

Want to learn more about VisitorEmail and the Ad Grants?

Get in touch.