INTERNATIONAL NONPROFIT
GOOGLE GRANT CASE STUDIES

ACHIEVING GLOBAL REACH

Rotary International

Rotary International, an internationally recognized nonprofit, uses the Google Grant to advance its many initiatives, including the campaign to end Polio. Rotary also utilizes this opportunity to share its identity as “People of Action” with a global audience. Google Grant results include:

  • 80k+ new website visitors from the Google Grant
  • 1,169 visitors taking action to become Rotary members
  • 795k+ ad impressions for re-inspired Rotary brand globally

Liberty in North Korea

Liberty in North Korea (LiNK) is working to change the narrative around North Korea, drawing attention to the plight of ordinary North Koreans who often get forgotten amidst the sensationalist coverage of the country’s poor political leadership. Google Grant impact includes:

  • 100+ new people learning about the issues each day
  • 12.95% click through rate on ads
  • $1,000s of dollars of donations through ads

“Great organization and really insightful when it comes to Google Ads! They have helped us clean up our Ads strategy and are really responsive!”
– Ian McKay, LiNK
(via Facebook)

WHY INTERNATIONAL NONPROFITS
SUCCEED

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Why We Care

We asked our team why they were passionate about International nonprofit work. Responses included:


Problems are worldly, and if we want to tackle the biggest issues we need to look beyond our borders and offer to stand united with others in creating a better and safer world.


We live in a world of global communications. It’s awesome to connect with people around the world to exchange information, ideas and resources!


I am passionate about international nonprofits because I believe there is value not only in impacting your community, but also in impacting the world. I am honored to work with organizations that believe a border should not serve as a barrier to doing good.

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