HUMAN & CIVIL RIGHTS NONPROFIT
GOOGLE GRANT CASE STUDIES
CHANGING THE NARRATIVE ONLINE
The national YWCA works to eliminate racism and empower women, individually and through its regional branches. We are honored to serve both the national YWCA and the YWCA of Metropolitan Chicago. Google Grant results include:
- 21K+ monthly ad impressions
- 15 avg. monthly phone calls from ads
- 9.36% click through rate
Liberty in North Korea (LiNK) is working to change the narrative around North Korea, drawing attention to the plight of ordinary North Koreans who often get forgotten amidst the sensationalist coverage of the country’s poor political leadership. Google Grant impact includes:
- 100+ new people learning about the issues each day
- 12.95% click through rate on ads
- $1,000s of dollars of donations through ads
“I use Nonprofit Megaphone through my employer and appreciate how involved their team is—to the degree you’re comfortable with. Outside of regular check-ins and reports, you’re always free to contact them at any time with the knowledge that it’ll be a fast turnaround time. They are transparent in why the results happen and what you can do to better the experience.
I love that there’s also a trial period for you to make sure they are the right fit. Not all companies take the time to do so. I’m still a novice with certain types of analytics and they know how to explain what you’re seeing regardless of skill level. It’s a great team that you can tell is passionate about their work and the organizations that hire them.” – Fetesha Downs, YWCA of Metropolitan Chicago (via Facebook)
WHY HUMAN & CIVIL RIGHTS NONPROFITS
Why We Care
We asked our team why they were passionate about Human & Civil Rights. Responses included:
I believe that people have a responsibility to stand up for others and ensure that everyone is treated justly and without bias.
It’s all about doing the right thing to support the most basic rights and needs of ourselves and our fellow man.
I am passionate about human & civil rights because all people, regardless of race, socioeconomic status, culture, or religion, deserve to be treated with dignity and respect and afforded equal opportunity for success.
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