Project Description


Driving Adult Fitness


New Member Registrations


Membership Renewals


Website Visitors Driven by Ad Grant


Masters swimming officially began May 2, 1970, after Captain Ransom J. Arthur, M.D., a Navy doctor in San Diego, convinced John Spannuth, then president of the Coaches Association, to hold the first National Masters Swimming Championships in the Amarillo Aquatic Club pool. Arthur felt that if the incentive was appealing, it would give older swimmers (ex-competitors and beginners alike) a goal for keeping physically fit. Dr. Arthur’s vision of adults improving their fitness through swimming has grown over the years into a nationwide organization of nearly 60,000 adult swimmers.

U.S. Masters Swimming encourages adults to enjoy the health, fitness, and social benefits of swimming by providing more than 2,000 adult swimming programs and events across the country, including open water and pool competitions. USMS’s nearly 70,000 members range from age 18 to 99 and include swimmers of all ability levels. The nonprofit also trains and certifies coaches and provides online workouts, a bimonthly member magazine, monthly eNewsletters, and technique articles and videos.

U.S. Masters Swimming utilizes the Nonprofit Megaphone and the Google Ad Grant to promote their offerings, events, and especially to drive new and returning memberships. The Ad Grant allows USMS to reach its national audience with highly targeted messaging at a fraction of the cost of traditional media.

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