UNCF2019-03-18T19:34:39+00:00

Project Description

UNCF

Lighting the Way

5000+

New People Engaging with UNCF Monthly

11.81%

Conversion Rate Across All Goals

90+

New Email Subscribers per Month

LIGHTING THE WAY FOR STUDENTS AND HBCUS

UNCF is the nation’s largest and most impactful supporter of minority education, awarding over $100 million in scholarships to students at Historically Black Colleges and Universities (HBCUs) each year. UNCF’s efforts have impacted over 450,000 students since its founding.

UNCF partners with Nonprofit Megaphone to leverage their Google Ad Grant, creating campaigns that drive awareness for UNCF’s 37 member HBCUs, scholarship opportunities, and informational resources. Nonprofit Megaphone also assists in creating optimized content for UNCF’s blog based on data on what visitors are searching for in Google Ads. This “closed loop” approach allows us to identify what information is desired, provide that information on UNCF’s website, and drive traffic to those new pages with additional ads.

With a 75+ year history, UNCF has stayed true to its goals since the beginning, but continued to evolve its approach as new technologies and opportunities become available. Nonprofit Megaphone is proud to partner with UNCF in lighting the way for dozens of HBCUs and tens of thousands of students.

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