Project Description

Kennel to Couch

Saving Pit Bulls, One Wet Nose At A Time

The Challenge

Before coming to NPM, Kennel To Couch was struggling to generate quality website traffic.

The Outcome

In less than a year of partnering with NPM, they are receiving more than 4,500 website visitors per month. In May 2020 alone, 55 people clicked to sponsor a pitbull and 19 people signed up for their newsletter.

4,500

New People Engaging with the Website Monthly

10.14%

Click Through Rate on Ads

55+

 Conversions to Sponsor

a Pit Bull

SAVING PIT BULLS, ONE WET NOSE AT A TIME

Kennel to Couch is teaming up with shelters and community partners to provide the support needed to encourage adoption for  “at risk” Pit Bulls as nearly half a million Pit Bulls are euthanized in animal shelters every year. Kennel To Couch was founded by Thomas Bohne. Thomas became familiar with Pit Bulls and their adverse publicity when he and his family rescued “Rocky” and discovered the love and loyalty that a Pit Bull offers their families, but are so misunderstood by the media and the public.

When Rocky suddenly passed away in 2018, the family was devastated. In Rocky’s memory, Kennel to  Couch was born, and it’s been an incredible journey for this wonderful organization. They partnered with the Humane Society of Hartford County, MD with the mission of helping their longest-tenured Pit bull get adopted. Within two months, he was adopted, and since that time, seven Pit Bulls have been adopted!

We had 80 visitors to our website in the month before we started, and since working with NPM, we now have between 4,500 to 5,000 per month.”   

Thomas Bohne 

Partnering with animal organizations is one of NPM’s specialties, and it was easy to get behind Kennel to Couch’s mission to manage their Google Ads Grant. The results are really quite impressive! Last month, Kennel to Couch maintained a 10.14% click-through-rate. That is twice the rate that that Grant requires. They also have had 4,557 new individuals visit their website. NPM is excited to provide expert Google Ad management for Kennel to Couch and to further their mission to rescue abandoned or abused Pit Bulls.

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