CHANGING LIVES ONE FAMILY AT A TIME
Hillcrest Hope offers a variety of services to struggling families in the Kansas City communities. They have provided the opportunity of housing and stability to many individuals and families for four decades, celebrating their 40th anniversary this year. Their three programs include Hope Essentials, two Clay County housing sites with the capacity to serve 21 families at one time; Hope Opportunities, an incentive-based support program for graduates; and Hope Solutions, an eviction prevention program.
In addition to their programs, the Hillcrest Hope Thrift Store is an integral part of their mission. All proceeds from the Thrift Store support their programs, and donations to the store directly help the families in need during their stay at Hillcrest Hope as well as upon graduation when they are seeking their own housing. NPM has seen tremendous success in promoting the thrift store through Google Ads, bringing greater awareness to the programs at Hillcrest Hope.
“NPM has given the attention to become so familiar with what we do and their work accurately reflects Hillcrest. They give us insight into how our ads are performing and share opportunities to communicate things in a different way or push things through social media.”
~ Rachel Hollinberger, Program and Marketing Director
Nonprofit Megaphone is thrilled to build strategic Google Ad campaigns with Hillcrest Hope to help make these services known to the local community. The creative keywords and original ad groups designed by the expert grant managers at Nonprofit Megaphone have driven more than 1,162 new visitors on a monthly basis, maintaining a click-through-rate of 9.26%. NPM is excited to continue to work alongside Hillcrest Hope to provide these opportunities to families in need.