GIRLS WHO CODE
Closing the Gender Gap
Avg. Monthly Impressions for Girls Who Code Brand
Avg. Click Through Rate on Google Ad Grant Ads
CLOSING THE GENDER GAP
Girls Who Code was founded with a single mission: to close the gender gap in technology by offering opportunities for students and Alumni to deepen their computer science skills, they deepen their confidence. Their programs create clear pathways for alumni from middle and high school into the workforce. They have built a supportive sisterhood of peers and role models to help students and alumni succeed.
The central belief of the Girls Who Code Educational Philosophy is that all girls are capable of becoming computer scientists. They believe that all girls are creative and able to make a positive impact on the world through computer science. All girls of varying passions and interests also have the ability to be passionate about and interested in computer science. And they believe that graduates of their educational programs will go on to deepen their CS learning and will eventually enter the tech workforce, closing the gender gap, transforming the tech industry, and redefining the common notion of “computer scientist”.
Girls Who Code’s main priorities for hiring Nonprofit Megaphone:
- Increase website engagement
- Promote Events
How NPM made that happen:
- Monthly ad impressions: 28,400/month
- CTR: 9.05%
- NPM is currently promoting their Campus Programs, and Clubs across the country as well as their Summer Immersion Program.