Project Description

GIRLS WHO CODE

Closing the Gender Gap

39k+

Avg. Monthly Impressions for Girls Who Code Brand

10.61%

Avg. Click Through Rate on Google Ad Grant Ads

70

Applications to Start a Club

CLOSING THE GENDER GAP

Girls Who Code was founded with a single mission: to close the gender gap in technology by offering opportunities for students and Alumni to deepen their computer science skills, they deepen their confidence. Their programs create clear pathways for alumni from middle and high school into the workforce. They have built a supportive sisterhood of peers and role models to help students and alumni succeed.

The central belief of the Girls Who Code Educational Philosophy is that all girls are capable of becoming computer scientists. They believe that all girls are creative and able to make a positive impact on the world through computer science. All girls of varying passions and interests also have the ability to be passionate about and interested in computer science. And they believe that graduates of their educational programs will go on to deepen their CS learning and will eventually enter the tech workforce, closing the gender gap, transforming the tech industry, and redefining the common notion of “computer scientist”.

Girls Who Code’s main priorities for hiring Nonprofit Megaphone were to increase website engagement and promote events and are now two-year plus clients! NPM is excited to see the results and empower such a fantastic organization. Currently, they are receiving over 39,000 impressions per month with a click-through-rate of 10.61%, well above Google’s requirement of 5%. They also recently received over 70 applications to start a club as a result of the Google Ads. NPM is looking forward to the next two years working with Girls Who Code!

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