Project Description

Educated Canines Assisting with Disabilities

Providing Mobility & Independence

The Challenge

Educated Canines Assisting with Disabilities (ECAD) did not have anyone on their staff who understood the Google Ad Grant, and they were searching for a partner who could effectively utilize the grant and improve online visibility. 

The Outcome

Since partnering with NPM in October 2017, ECAD has had many thousands of new website visitors learning about their mission via the Google Grant. In April 2020, the account reached a record high with 2,282 clicks and a CTR of 8.92%.

600+

People Watching ECAD’s Live Cam Feed

8.92%

Click Through Rate on Ads

2,282

New Website Visitors Last Month

EDUCATED CANINES ASSISTING WITH DISABILITIES

Educated Canines Assisting with Disabilities (ECAD) has a special mission – to educate and place service dogs with people with disabilities to help them lead lives with more independence and mobility. With such a fantastic mission, they are transforming the lives of people with all kinds of disabilities, including Multiple Sclerosis, Parkinson’s Disease, Sleep Apnea, Cerebral Palsy, spinal cord injuries, PTSD, and so much more.

Their Core Programs provide help to specific groups of people. Open Doors provides service dogs and facility dogs for people with disabilities. The Canine Magic Program is unique because it provides specially educated service dogs to assist children with autism. Project HEAL was formed to help veteran’s in need who have Post Traumatic Stress Disorder or Traumatic Brain Injury.

Partnering with Nonprofit Megaphone, ECAD has seen tremendous success with its Google Ad campaigns. While the country began to shelter in place, ECAD and NPM partnered to boost their campaigns for their Live Puppy Cam as well as their Live Training Classes, and the results are amazing! In the last 30 days, their conversion rate is an astounding 24.8% with over 600 different users checking out their live cam feed. They also maintained an average click-through-rate of 8.92%.

NPM has “helped me to better understand what to expect from Google Ads . . . and is also great at helping me to come up with new and exciting things to talk about on the blog. It doesn’t feel like a vendor/organization relationship, it feels more like they are just part of our team and work remotely.”

– Carrie Picard, Director of Marketing & Communication

In addition to managing the Google Ads Grant, ECAD has also partnered with NPM to boost their website traffic with the SEO Content Add-On and SEO Optimization Add-On. NPM creates new blog articles and performs website optimizations regularly for ECAD, helping even more people to hear about their mission and the impact that ECAD-trained service dogs make possible.

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