Supporting Community & Fighting for Cures
New People Engaging with COPD Foundation Monthly
New People Using COPD’s Risk Screener Monthly
Converstion Rate from Ads
SUPPORTING COMMUNITY & FIGHTING FOR CURES
The COPD Foundation supports individuals with Chronic Obstructive Pulmonary Disease (COPD), provides screening to detect undiagnosed cases, advocates for policy changes, and fuels research aimed at treatment and cures. The Foundation operates a unique online “COPD360social” community of over 35,000 members globally who have COPD.
The COPD Foundation had a variety of messages that, if heard more broadly, could potentially save lives. One of these initiatives was encouraging individuals to take the Foundation’s free, five question screener to detect risk for COPD. By partnering with Nonprofit Megaphone and utilizing the Google Ad Grant, the COPD Foundation has been able to drive an additional 300+ screenings completed per month through ads alone. Google Ads also support the Foundation’s efforts to reach out to individuals with COPD, prompting dozens to join the COPD360social online community. This is in addition to the thousands of people who are visiting the COPD Foundation’s website each month through Google Ads and engaging with all of the various offerings and services that are provided.
It is a rare privilege to run ad campaigns that may in some way save or enhance lives. All of us at Nonprofit Megaphone are thrilled to partner with the COPD Foundation on this critical work.