Building People-to-People Ties
With a small team, Global Exchange was having a difficult time remaining compliant with Google’s Ad Grant policies. They needed an organization that could amplify their human rights work through effective management of Google Ads.
In the nearly two years that Nonprofit Megaphone has been managing the account, website visitors have increased by 350%! Recently, they were awarded additional funding from Google for their work as a social justice organization. This has enabled them to further amplify their efforts and extend their reach with a monthly budget of $19,000 instead of $10,000!
New People Engaging with the Website Monthly
Click Through Rate on Ads
BUILDING PEOPLE-TO-PEOPLE TIES
Global Exchange is an international human rights organization dedicated to promoting social, economic and environmental justice around the world. With such a timely mission, Global Exchange seeks to create change through education and their action resource center. They also envision alternative economics that actively works to protect international human rights.
Founded over 30 years ago, they have seen many accomplishments, including helping to build the Fair Trade Movement, monitoring elections in Columbia, Mexico, and the U.S., and building the largest sustainability event (Green Festival) in the country. Within the last year, they launched a webcast series entitled Voices for Global Justice which brings together movement leaders, experts and organizers from around the world.
“The viewership of our webcast series highlighting human rights issues has increased a lot in part to Google Ads. It has been great seeing new names and faces tuning into our Voices for Global Justice webcasts.”
~Corina Nolet, Co-Executive Director
It’s been such a pleasure to partner with Global Exchange in their quest to promote social and economic justice around the world. During the last month, they had over 21,337 clicks from ads to their website! Due to Google’s additional benefits to social justice nonprofits, Global Exchange took advantage of that and had a spend of over $17,000 as well. While those stats are exciting, NPM loves to see conversions from ads, and Global Exchange saw over 170 donations during the last month. We are thrilled to be partnering with Global Exchange to share their story and build social justice around the world.