Project Description

Columbus Symphony

Putting the Star in Columbus

15.9%

Conversion Rate

23.8%

Click Through Rate on Ads

31

Tickets Purchased from Ads Monthly

PUTTING THE STAR IN COLUMBUS

The Columbus Symphony, founded in 1951 and in its 68th year, is rolling out a 3-year initiative called “Putting the Star in Columbus.” Diving into a moment of tremendous opportunity, the Columbus Symphony is ramping up its relevance and artistic excellence to make performances at the Columbus Symphony exciting and unforgettable.

During their three-year focus, they hope to contribute to their community’s growing national and international profile, making Columbus a city for tourists as well as a great place to live and raise a family. Some of their focus will include bringing international classical superstars to their stage like Yo-Yo Ma and Renée Fleming, developing local artists, and growing their education programs.

Partnering with Nonprofit Megaphone to manage their Google Ads has brought some amazing results! Thanks to the detailed and focused grant management, the Columbus Symphony maintained an average click-through-rate of 23.8% for the last month! They are also averaging a conversion rate of 15.9%, and 31 concert-goers completed their ticket purchase. NPM loves to see results like these and enjoys playing a small role in helping nonprofits make a difference in their communities.

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