Are there marketing grants or communications grants available for nonprofit organizations? The good news is that, yes, there are such programs available, and probably the most common and the most effective of all of them is called the Google Ad Grant. You may have heard of it. It’s a program from Google which gives nonprofits $10,000 per month to spend on ads in Google searches.
So if someone, for example, is searching for your organization or the work they do – let’s say you’re an animal shelter – and an individual is searching for adopting dogs, adopting puppies, or adopting cats, you can show ads in the Google search which will appear after someone types in that phrase. It will actually appear right at the top of the screen with the other ads. If someone clicks on that, they can then be taken to your website and learn more about your work.
The cool thing is that the Google Ad Grant’s $10,000 per month renews indefinitely, as long as you continue to abide by the program requirements that Google has set in place for how you can use the Google Ad Grant. You’ll just continue to be able to access it for month after month after month on and on forever. The program has been around for over a decade, and, from everything we’ve seen, Google has no intention of getting rid of it. It’s a wonderful benefit for nonprofits and definitely worth checking out if you haven’t already.
We have a number of videos that talk about eligibility for the Google Ad Grant. The vast majority of nonprofits are eligible, so that’s really worth taking a look because you most likely are as well. We have videos about the Google Ad Grant application process and how you can go about securing this marketing grant for your organization. We have videos about the compliance and how you can stay on top of that, videos on the management of the grant – how you can optimize it and maximize its value for your organization – and a number of other resources.
If there are other questions we can answer, please feel free to toss them in the comments. We’d love to be helpful however we can. You can also check out our website at nonprofitmegaphone.com. We have a number of resources there as well – case studies, lessons learned, and best practices that we would love to share with you.
Thank you so much. I hope this has been helpful.