Paul Tripp Ministries
Connecting the Transforming Power of Jesus Christ to Everyday Life
The Challenge
The staff at Paul Tripp Ministries knew they needed to utilize the Grant to its full capability but didn’t have anyone on staff with the knowledge of, or time to learn, how to take advantage of the Grant. They were searching for experts in the field who understood their passion, mission, and language.
The Outcome
According to Ben Fallon, Marketing & Communications, “The results are unbelievable, far beyond anything we were expecting. We have seen tremendous engagement and most importantly, increased visibility and discovery from people that never knew us until they bumped into an NPM Google Ad searching for something that we offered content on.”
15,900+
Clicks
6.71%
Click Through Rate on Ads
237,150+
Impressions
CONNECTING THE TRANSFORMING POWER OF JESUS CHRIST TO EVERYDAY LIFE
Paul Tripp Ministries is an international organization focused on connecting the transforming power of Jesus Christ to everyday life by posting online content, writing books, producing teaching series, and speaking at events around the world. Dr. Paul David Tripp, founder, has planted a church, founded a Christian school, written worship songs, and toured with a Christian band. He was a faculty member at the Christian Counseling and Educational Foundation (CCEF) for many years, a lecturer in Biblical Counseling at Westminster Theological Seminary, a Visiting Professor at Southern Baptist Theological Seminary, and a pastor at Tenth Presbyterian Church.
Paul Tripp Ministries offers a variety of free services to share the Word of God. Bible studies, sermons, articles, podcasts, videos, and a mobile app share resources on topics including marriage, parenting, evangelism, suffering, doctrine, and more. Additionally, the ministry has an e-commerce store where books, e-books, audiobooks, group study resources, video lessons, and conference videos can be purchased.
Nonprofit Megaphone is proud to work with Paul Tripp Ministries to help them spread the Word by reaching a global audience through effective Google Ad Grant management.
“In just two years of working with NPM, they literally 10Xed our clicks and impressions from ads. We went from 1,500 clicks in October of 2018 to 15,000 clicks in October of 2020. Monthly impressions rose from 20,000 to 208,000. We’re gaining new visitors, subscribers, app downloads, store customers, and even donors from around the world.”
~Ben Fallon, Marketing & Communications
Last month alone, their ads received over 15,916 clicks with a CTR of 6.71%. Furthermore, 366 visitors who arrived on the website after clicking on an ad completed a meaningful conversion such as downloading a sermon, signing up for Wednesday’s Devotional, or downloading their mobile app. It has been incredible watching their account grow over time and knowing that in doing so, people around the world are growing in their faith and finding comfort in the Word.
Other Case Studies
Essential Partners
Build a Community Strengthened by Differences, Connected by Trust