Brittany Frieder, Manager of Donor Relations at Feeding Westchester, iss as a beacon of innovation and effectiveness in the nonprofit sector. Her approach is a mix of tried-and-true methods and cutting-edge strategies that are reshaping how nonprofits engage with donors and secure funding. This article delves into her insights, offering valuable lessons for fundraisers everywhere.
Sustainer Programs: A Financial Lifeline
Frieder’s enthusiasm for sustainer programs is palpable. She describes these programs as the backbone of financial stability for nonprofits. By focusing on growing a sustainer program, she aims to ensure a reliable income stream that withstands economic fluctuations. Frieder notes, “It can stand the test of time, of economic ups and downs.” This proactive approach not only safeguards the organization’s mission but also builds a resilient financial foundation.
Addressing Burnout: Essential Self-Care for Fundraisers
Burnout is a stark reality in the fundraising world, and Frieder addresses it head-on. She emphasizes the importance of self-care and taking time to recharge, especially after the demanding year-end fundraising season. Frieder advises, “Taking some sort of self-care” is not just beneficial, but essential for long-term success in the field. This focus on wellbeing is a reminder that the health of an organization is intrinsically linked to the health of its staff.
Leveraging Technology: Maximizing Fundraising Efficiency
Technology plays a pivotal role in Frieder’s strategy. She advocates for the smart use of digital tools and AI to enhance fundraising capacity. By embracing technology, fundraisers can manage growth effectively, even in the absence of immediate staffing solutions. Frieder’s perspective is forward-thinking, recognizing that technology is not just a tool but a transformative force in fundraising.
Planning: The Blueprint for Success
Frieder places a strong emphasis on strategic planning, particularly in stewardship. She believes in having a well-defined plan for donor engagement throughout the year. This methodical approach ensures consistent and meaningful communication with donors, laying the groundwork for sustained support and long-term relationships.
Harnessing Personal Strengths: Building a Unique Impact
Frieder advocates for recognizing and utilizing one’s unique strengths. She identifies herself as a “great connector” and a strategist, skills that she leverages to enhance her fundraising efforts. By understanding and applying her personal strengths, Frieder demonstrates how individual traits can significantly contribute to an organization’s success.
The Human Touch in Donor Relations
Despite the rise of digital communication, Frieder underscores the enduring value of personal interaction in donor relations. She champions the impact of direct phone calls and handwritten notes, which have proved to be incredibly effective in her experience. This personal touch not only enhances donor engagement but also fosters deeper, more meaningful connections. Frieder emphasizes the importance of gratitude in donor retention, advocating for consistent and heartfelt expressions of thanks. This approach isn’t just about acknowledging donations; it’s about nurturing a culture of appreciation and connection that resonates deeply with donors.
Highlighting Operational Support
Frieder calls for greater recognition of the vital role played by operational support in fundraising. By alleviating the administrative burden, operational staff enable fundraisers to focus more on donor engagement. This shift in focus can lead to more effective fundraising and better donor relationships.
Continual Learning and Adaptation
Frieder stresses the importance of staying informed and adaptable in the ever-evolving world of fundraising. She suggests following thought leaders on LinkedIn and participating in webinars and networking events. This commitment to continuous learning ensures that fundraisers remain at the forefront of effective practices and emerging trends.
Resilience in the Face of Rejection:
Sharing a critical piece of wisdom, Frieder advises fundraisers to view rejection not as a permanent setback but as a temporary delay. This perspective is crucial for maintaining morale and persistence in the challenging world of fundraising.
Brittany Frieder’s experience and strategies at Feeding Westchester offer a wealth of knowledge for anyone in the nonprofit sector. Her approach blends practical wisdom with innovative techniques, creating a model of fundraising that is both effective and sustainable. Her insights serve as a guide for fundraisers looking to enhance their impact and navigate the complexities of the nonprofit world.
