Embracing technology and innovation is not just a choice, but a necessity. Joel Ramjohn, President of Agape Source, shares his insights on integrating AI into nonprofit operations, offering valuable lessons for organizations aiming to thrive in this dynamic field.
Embracing Change
Looking ahead, Ramjohn envisions a future where “complete and total board and leader engagement” in AI is a reality. His goal is to alleviate the fear and uncertainty around AI in nonprofits, hoping to replicate the transformative leap from pagers to cell phones. His approach underscores the importance of embracing technological advancements to stay relevant and efficient.
Trust and Adaptation
The path to achieving these goals is not without its hurdles. Ramjohn identifies trust as a key challenge, both among partners and within the program sector. As Agape Source ventures into new domains of donor engagement and program management using technology, building and maintaining trust remains paramount. He acknowledges, “It’s always trust among our partners. As well as trust within our program sector.”
Strategic Planning: The Role of AI
A significant portion of Ramjohn’s time is devoted to strategic fundraising planning, where AI plays a crucial role. By analyzing past data and identifying trends, AI helps him craft a more effective fundraising strategy. “It’s helping to take all of the data… and helping me to create my fundraising plan,” he remarks, pointing out the transformative impact of AI on his planning process.
Reallocation of Time: A Desire for More Program Involvement
If given a chance, Ramjohn would prefer to spend more time on program activities, the core reason for founding Agape Source. He hopes for AI to eventually function as an administrative assistant, reducing the time spent on back-end tasks. “I would love to do more programs,” he aspires, indicating his passion for the organization’s mission.
Donor Retention and Stewardship: A Unique Approach
Agape Source’s strategy for donor retention and stewardship revolves around Participation, Engagement, and Ownership (PEO). This approach involves inviting donors to participate in the organization’s story, gradually leading them towards ownership, be it through donations or volunteer work. “Our approach is more or less invite-you-into-the-story approach,” Ramjohn explains, highlighting their method of creating a deeper connection with donors.
The Lesson of Boldness in Fundraising
Reflecting on his experiences, Ramjohn underscores the importance of not being afraid to ask for donations. He emphasizes that a ‘no’ often doesn’t mean a lack of support, but rather a temporary inability to contribute. Engaging donors in meaningful conversations about their interests and existing commitments is key. “Never be afraid to ask, never be afraid to invite them into engaging in what you do,” he advises, advocating for persistence and engagement in fundraising.
Joel Ramjohn’s journey at Agape Source illustrates the delicate balance between embracing technological advancements and maintaining personal connections in fundraising. His story is a testament to the evolving nature of nonprofit work, where adaptation and continuous learning are crucial for success.
