Explore New Dimensions of Nonprofit Growth: Discover the NPM Blog

In the digital age — and particularly in the wake of the pandemic, which saw a significant uptick in charitable donations that has largely remained strong since — nonprofits face the challenge of competing for visibility in an increasingly crowded online space. One of the most effective ways to do this is through Search Engine Marketing (SEM), within which lies the field of Search Engine Optimization (SEO). These help your website content appear in search results related to your mission.

In today’s digital world, nonprofits are facing challenges when it comes to getting their voices heard. With so many causes competing for attention online, standing out can feel overwhelming. But don’t worry – there’s a bright side! A solid digital strategy, specifically Search Engine Optimization (SEO), can really help your nonprofit shine. By embracing SEO, you can enhance your visibility, connect with more supporters, and propel your mission forward.

In today’s fast-paced digital world, nonprofit organizations are always looking for ways to make their work more efficient and impactful. One tool that’s been making waves is artificial intelligence (AI). From speeding up keyword research to refining content so it reaches more people, AI offers a lot of benefits that can save time and energy. But before diving into AI for your nonprofit’s SEO (Search Engine Optimization) strategy, it’s important to step back and think about how to balance these new technologies with the human touch your mission relies on.

Since 2003, Google Ad Grants have been empowering nonprofits to communicate, recruit, fundraise, and more. The grants provide up to $10,000 worth of ads per month to qualifying nonprofits. While many organizations won’t need the full amount to achieve their goals, these grants offer the potential to significantly increase your organization’s reach and provide the flexibility to grow alongside your nonprofit. In summary, they are a powerhouse tool that can supercharge a nonprofit’s progress toward its goals.

Are you a nonprofit looking for creative ways to thrive and grow but feel limited by a small budget? Perhaps you are a large nonprofit seeking to function and market more efficiently. Do you want to make the most of your organization’s resources? If so, this list is for you! Here’s a useful compilation of 50 nonprofit marketing ideas gathered from various successful nonprofits.

In the ever-changing landscape of philanthropy, nonprofits are continually seeking innovative ways to maximize impact. One of the most effective strategies is forming strategic partnerships. There are three types of partnerships that can significantly benefit nonprofits: corporate sponsorships and partnerships, joint campaigns with other nonprofits, and collaborations with companies that specialize in nonprofit support.

Nonprofit organizations are constantly striving to create a positive impact on the world around them. Whether it’s through social services, environmental conservation, or advocacy for marginalized communities, nonprofits are at the forefront of creating a better future for all. However, measuring this impact can be challenging. How can you determine if your nonprofit is truly making a difference? 

As a nonprofit, your website is more than just a digital presence—it’s the heart of your mission, a platform to spread awareness, attract donors, and engage your community. But with so many organizations competing for attention, how do you make your voice heard? The answer lies in creating compelling blog content.

In the vast and often overwhelming landscape of nonprofit funding, smaller nonprofits frequently find themselves navigating the shadows of larger, more established entities. This can mean that grassroots organizations operating on the slimmest margins are those for whom it is hardest to find financial support.

Running a nonprofit can present a number of obstacles, from staffing and managing donations to community outreach. To lighten the load for those managing or working for nonprofits, there are numerous tools, programs, and methods available. One of the most helpful software programs for any nonprofit is Raiser’s Edge. But, is it right for your nonprofit?

Running a successful nonprofit is no small feat. More than half of nonprofits fail to utilize even 10% of their available Google Ad Grant funds, highlighting the challenges of maximizing resources effectively. This is where a skilled ad grant specialist can make a transformative difference. From delivering services and fundraising to cultivating partnerships and developing communication strategies, nonprofits juggle countless priorities with limited resources.

In 2025, the world of fundraising faces both significant challenges and exciting opportunities. The sector is changing rapidly, with evolving technology and increasing donor expectations. In this dynamic environment, strategic adaptation and innovation are more crucial than ever. We spoke with professionals from various organizations to understand these shifts and what lies ahead for fundraisers.

Newsletters and email marketing campaigns are some of the best ways for nonprofits to keep in touch with donors, volunteers, and clients. According to MailChimp, the average open rate for marketing emails that come from nonprofits is 25.17%—substantially higher than the overall average of 21.33%.

When it comes to networking, an old adage rings true: It’s not what you know, it’s who you know. But do you really know someone with just their name and their email address?

Nearly three decades ago, business titan and philanthropist Bill Gates proclaimed, “Content is king,” foreshadowing its dominance in the digital age. Today, high-quality content is not merely the cornerstone but the lifeblood of digital endeavors. It powers through the intricate labyrinths of Google’s algorithms, which ensure that among billions of web pages, only the most pertinent pieces reach their intended audience.

In the ever-evolving world of digital marketing, Google Analytics has been a cornerstone for advertisers. The introduction of Google Analytics 4 (GA4) marks a significant shift in the landscape of conversion tracking. For advertisers, this transition is both an opportunity and a challenge. This comprehensive guide aims to identify and demystify the differences between Google Universal Analytics vs Google Analytics 4.

In today’s digital age, effective marketing for nonprofits can make or break an organization’s reach and impact. And there are innumerable options to choose from. Some are designed and particularly promising for nonprofits, like Google Ad Grants, while others can be employed by nonprofits and businesses alike, from social to traditional offline marketing.

In an increasingly digital world, the significance of virtual fundraising has never been more apparent. Virtual fundraising transcends geographical boundaries and time constraints, offering organizations and causes a powerful platform to engage supporters, raise vital funds, and create lasting impacts.

The Google Ad Grant is an incredibly powerful tool for nonprofit organizations. With $10,000 in free ads available each month, the Google Ad Grant program offers nonprofits a fantastic way to boost website traffic and increase awareness. However, managing these grants effectively can be challenging, and many organizations struggle to comply with Google’s strict policies, leading to account suspensions. It’s important not to overlook these policies, as even minor violations can result in suspension from the program. To help you avoid these pitfalls, we’ve highlighted the five most common Google Ad Grant mistakes we encounter while professionally managing accounts and how to prevent them, ensuring your nonprofit fully benefits from this generous program.

Content marketing is an integral part of marketing strategies for businesses and organizations across the globe. According to the 2021 Hubspot State of Marketing Report, 82% of marketers use content marketing to drive brand visibility, engagement, and even revenue. In addition, it’s a cost-effective way for nonprofit organizations to communicate their message efficiently.

As a nonprofit organization, your mission is at the forefront of everything you do. You strive to make a difference in the world, and your passion for your cause is what drives you forward. One of the best ways to share your message with the world is through podcasting. Podcasts are an excellent way to reach a wider audience, generate interest in your organization, and build a community of supporters.

Crowdfunding has revolutionized fundraising for nonprofit organizations. Online platforms now offer an opportunity to reach a larger audience and raise more funds for important social causes. Successful crowdfunding campaigns have proven that the power of collective action can bring about real change.

The power of storytelling has been recognized for centuries, and it is no different in the nonprofit sector. In fact, storytelling is essential for nonprofit organizations to effectively communicate their impact and inspire action from their supporters.

In today’s world, social media has become an essential tool for nonprofit organizations to raise awareness and funds for their causes. With over 3.8 billion active social media users worldwide, it’s no surprise that creating shareable campaigns on these platforms can lead to a viral effect, generating massive exposure and engagement for your organization’s mission.

Marketing a nonprofit organization can be a challenging task. With limited resources and funds, nonprofit marketers are tasked with creating awareness for their cause and engaging with their audience effectively. However, technology has made it easier for nonprofit marketers to streamline their tasks and achieve success. In this article, we will introduce you to 12 essential apps and tools that every nonprofit marketer should have in their toolbox.

Nonprofit organizations often struggle to secure funding and support for their causes. With limited resources, it can be difficult to reach their fundraising goals and make a meaningful impact in their communities. However, there is a powerful tool that nonprofits can use to their advantage: cause marketing.

Nonprofit organizations have a unique mission and set of goals that differ from businesses. While for-profit companies are driven by revenue and profit, nonprofits are driven by their mission to create positive change in society. However, like any organization, nonprofits need to market themselves effectively to reach their target audience and achieve their goals.

For nonprofit organizations, fundraising is a crucial aspect of their operations. It is through donations that they are able to fund their programs and initiatives, and ultimately make a difference in the lives of those who they serve. However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value.

As a nonprofit organization, donors are the lifeblood of your mission. Without their support, it would be nearly impossible to achieve your goals and make a significant impact in your community. That’s why it’s essential to express your gratitude and appreciation for their contributions.

The world of nonprofit fundraising has undergone a significant transformation in recent years, thanks to the rise of mobile giving. With the increasing popularity of mobile devices and the ease of online transactions, nonprofits are finding that mobile giving is a powerful tool for engaging donors and raising funds. However, navigating the world of mobile giving can be daunting for those unfamiliar with the technology and its associated best practices.

The world of nonprofit organizations is an ever-growing and competitive one. With so many organizations vying for attention and support, it can be challenging to stand out from the crowd. One of the most powerful tools in your arsenal is video. A well-produced and impactful video can tell a story, evoke emotion, and inspire action in ways that other mediums cannot.

Nonprofit organizations play a crucial role in our society by addressing community needs and advancing social causes. However, for these organizations to effectively fulfill their missions, they require financial resources, which often rely on the generosity of donors. As a result, cultivating a culture of philanthropy is essential for nonprofit organizations to achieve long-term sustainability and impact.

Design plays an increasingly important role in the success of nonprofit organizations. Nonprofits need to communicate their message effectively to their target audience, and this is where graphic design comes in. Effective design can help nonprofits grab the attention of potential donors, volunteers, and supporters. It can help them communicate their message in a clear and compelling way. It can also help them build trust with their audience and create a strong brand identity.

Nonprofits are the backbone of society. They are the organizations that help those in need, provide education, and support communities. But, as many of us know, running a nonprofit is not easy. One of the biggest challenges nonprofits face is raising money. Traditional fundraising methods like bake sales, auctions, and charity runs are still effective, but they can only take you so far. To truly stand out and make a difference, nonprofits need to think outside the box and come up with unconventional fundraising ideas.

Nonprofit organizations, with their focus on social causes and community welfare, play a crucial role in shaping society. As a result, their success and impact depend largely on the effectiveness of their board of directors. The board of directors is responsible for the overall direction and governance of the organization, and their decisions can make or break the nonprofit’s mission. Building a strong board of directors is, therefore, essential for any nonprofit that wants to achieve its goals and make a meaningful impact.

Nonprofit organizations play an essential role in our society by addressing various social and environmental issues. However, with so many nonprofits competing for attention and funding, it can be challenging to get your message heard. That’s where well-crafted nonprofit marketing strategies come in. An effective marketing strategy can help you reach your target audience, increase awareness of your cause, and ultimately drive more donations and support for your organization.

The world is rapidly going digital, and for nonprofit organizations, it is essential to keep up with the times. However, despite the increasing reliance on digital platforms, there still exists a digital divide, especially when it comes to older donors. Many nonprofits struggle to reach older donors who might not be as tech-savvy as younger generations. This digital divide can be a significant barrier to fundraising efforts, but it doesn’t have to be that way.

As a nonprofit organization, email newsletters are one of the most powerful tools you have to engage with your audience, share your mission and impact, and ultimately drive donations and support. However, creating an effective newsletter can be a challenge, as it requires balancing your organizational goals with your audience’s interests and preferences.

For nonprofit organizations, engaging supporters is key to achieving their mission and making a positive impact on the world. However, with so many causes and nonprofits competing for attention, it can be challenging to stand out and keep supporters engaged. This is where donor fatigue can set in, leading to decreased donations, lack of interest, and reduced impact.

Nonprofits heavily rely on a content marketing strategy to spread the word about their mission, and one of the most cost-effective options in the digital marketing toolbox is content marketing. For nonprofits, content marketing is a powerful tool that uses engaging content to lead visitors through the marketing funnel and inspire them to take action, like donating or volunteering. Perhaps most importantly, content enables your organization to build trust with new potential donors and supporters. It allows you to communicate the work you do authentically.

Since the launch of the Google Ad Grant program in 2003, thousands of nonprofits across the US have been discovering and taking advantage of it to promote their organizations’ missions online. That’s because doing so helps their website content appear in Google searches, driving internet traffic from the world’s most popular search engine right to their (virtual) front doors. From there, well-crafted content and user-friendly website features help to transform casual readers into donors and supporters.

If your nonprofit has a dedicated blog writer or writing team, it’s worth ensuring they are trained in basic search engine optimization (SEO) writing strategies. Keyword research is arguably the most important part of SEO, so it’s important that your writer understands it to get the most out of their efforts. The most effective keyword research begins with a high-quality platform, which is why a little product research can go a long way.

On August 25th, 2022, Google began rolling out its “Helpful Content Update,” which involves changes to the way that written content is ranked on the world’s most popular search engine. Simply put, the update has been launched in an effort to connect Googlers everywhere with more helpful and relevant search results. It serves as an antidote to increasing shortcut SEO writing tactics designed to exploit Google’s previous algorithm for the purpose of garnering high rankings without providing readers with high-quality information.

Few individuals embody the spirit of innovation and compassionate leadership as profoundly as Devan Mercurio, Senior Manager of Development at Pittsburgh Public Theater. As she stands on the cusp of pivotal career advancements, including completing her MBA and obtaining her CFRE, Mercurio’s vision for the future is clear and compelling.

Charly Jarrett, the Director of Development and Communications at Veterinarians Without Borders, sets her sights on an ambitious goal. She envisions a future where her organization matches the efficiency of the for-profit sector. Jarrett recognizes the transformative potential of AI in addressing long-standing staffing and resource constraints, envisioning a future where “AI filled all those gaps.”

Adriana Adams stands out as a visionary leader at the helm of Triad Health Project. As the organization’s Executive Director, her forward-thinking approach looks toward reshaping the organization’s funding strategy, steering away from traditional event-based fundraising and charting a course toward diversified, sustainable revenue streams. With an unyielding belief in the power of relationships and a keen eye on the evolving philanthropic landscape, Adams’ strategies are not just about adapting to change—they’re about leading it.

At the heart of Sleep in Heavenly Peace (SHP) lies a compelling and unique fundraising philosophy, championed by its Founder and Head of Development, Luke Mickelson. Unlike traditional nonprofits, where fundraising and program activities often run on parallel tracks, SHP seamlessly blends the two. This integration not only maximizes efficiency but also keeps the organization’s mission – to ensure no child sleeps on the floor – at the forefront of every initiative. For Mickelson, this approach is not just about raising funds; it’s about maintaining the integrity and passion of the program. “Our fundraising is our builds,” Mickelson states, emphasizing how SHP turns every programmatic activity into an opportunity to generate resources. This harmonious blend of mission and fundraising is a testament to SHP’s innovative approach in the nonprofit world.

Deniz Conger, MPA, CFRE, with Go Mavi Nonprofit Consulting, stands out as a visionary advocate for transformative change. Her dedication to regenerative philanthropy systems highlights the importance of empowering nonprofits and deeply engaging with communities. Conger’s approach is not just about providing aid; it’s about reshaping the very fabric of philanthropy to address systemic disparities in healthcare, education, and income, especially in the U.S.

In the world of digital fundraising, few shine as brightly as Jen Newmeyer, CFRE, Senior Director of Digital Fundraising Strategy at PBS and Founder of CharityJen. With a strategic vision that spans across public media stations and numerous nonprofits, Jen has consistently tackled the challenges of integrating digital fundraising with marketing and development. Her insights are not just valuable; they are transformative.

Embracing technology and innovation is not just a choice, but a necessity. Joel Ramjohn, President of Agape Source, shares his insights on integrating AI into nonprofit operations, offering valuable lessons for organizations aiming to thrive in this dynamic field.

Brittany Frieder, Manager of Donor Relations at Feeding Westchester, is a beacon of innovation and effectiveness in the nonprofit sector. Her approach is a mix of tried-and-true methods and cutting-edge strategies that are reshaping how nonprofits engage with donors and secure funding. This article delves into her insights, offering valuable lessons for fundraisers everywhere.

Navigating the world of nonprofit fundraising demands a blend of strategic vision, adaptability, and innovation. Insights from Angela Benard, Senior Director of Advancement & Communications at the Virginia Living Museum, we offer strategies that can benefit fundraisers across various organizations.

Ann Dejnozka, Head of Advancement at Emma Willard School, is spearheading the “Infinite Horizon” campaign, poised to set a historic funding record in independent girls’ school education. This ambitious initiative, deeply supported by exceptional alumnae, aims to transform the school across various dimensions, including facilities and student programs.Dejnozka’s vision for this campaign extends beyond financial goals, focusing on the lasting impact it will have on the Emma Willard community.

In the competitive field of non-profit fundraising, the National Baseball Hall of Fame has been playing a high-stakes game. Ken Meifert, VP of Sponsorship and Development, steps up to the plate to share his master plan for steering the organization towards a winning future.

Nonprofits are an essential part of society, working towards causes that benefit humanity, the environment, and animals. These organizations rely heavily on funding to continue their work, and fundraising is a crucial aspect of their operations. However, it’s not always easy to secure donations, and many nonprofits struggle to maintain a steady stream of funding.

In the summer of 2022, Microsoft started offering a $1,000 monthly grant for eligible nonprofits to use for digital advertising. The Microsoft Ads Grant for social impact is similar to the Google Ad Grant, but nonprofits can use grant funds to advertise on different networks. These include the Microsoft Search Network (Bing, Yahoo, AOL) and Microsoft Audience Network (outlook.com, MSN, Microsoft Edge, Ecosia).

In a perfect world (for nonprofit organizations, anyway), prospective donors would have infinite amounts of time and funds. They would already have comprehensive knowledge of every nonprofit and charity aligned with their interests, and they would give large donations to each on a regular basis. In reality, as we all know too well, everyone has limited time, funds, energy, and attention spans, including donors. This means your organization needs strategies for attracting and keeping donors, which involves looking at this process from the point of view of the donor.

Many nonprofit organizations search for ways to cut costs in a down economy. It’s understandable — we’re all watching our money and trying to keep our heads above water. However, there’s one area where you shouldn’t cut: marketing. The truth is that even in tough times, your marketing efforts can pay dividends by helping you build support for your organization and reach new people who may be interested in what you do.

In recent years, we’ve seen a gradual shift toward giving more meaningful gifts rather than extravagant items. These can be thoughtful gifts that simply show how well you know your family and friends. As many families have scaled back during challenging times, being with loved ones and showing appreciation for one another is, as always, what’s important.

You did your research. You took the time to learn about how Google Ads work, created an account, and launched your first campaign. Or maybe you went through the process of vetting companies and hiring someone handle Google Ads for you. The hard part is over, you think as you navigate to your dashboard to check on your newly approved ads’ performance—only to be confronted by an unexpected status: Learning.

Every nonprofit staff member and volunteer knows that successful fundraisers are essential for the survival and growth of any organization. For this reason, it’s imperative to choose the event type and components carefully in order to minimize costs while maximizing donor engagement. This is no small feat; it requires considerable forethought, attention to detail, and collaboration with local businesses and community leaders.

Donor retention is one of the most prevalent challenges for nonprofits. This is especially true during times of unique financial obstacles and unexpected events, such as the pandemic. However, Forbes has reported that the outlook for charitable giving in 2022 remains more promising than you might expect. The key to this is to keep your donors feeling appreciated, engaged with your mission, and optimistic about the difference they can make. So, how can you accomplish this?

Your nonprofit does what you need to do to keep the core of your finances compliant. You set an annual budget and fill out your Form 990 on time each year. But this is often not enough for nonprofit organizations to get the most from their finances. Are you even sure your Form 990 is correct? Do you review your budget on a regular basis?

The rise of social media has changed the ways we interact, network, and do business. Social media networks allow users to organically cultivate social, political, and commercial movements that express themselves in traditional institutions. As movements become popular, they become standard business practices in digital marketing.

Nonprofit organizations play a crucial role in our society, addressing various issues ranging from education and health to environmental conservation and social justice. However, running a successful nonprofit requires more than just a good cause and hardworking volunteers. Effective governance is an essential component that ensures accountability, transparency, and sustainability of the organization’s operations.

Does your blog or website get updated regularly? Perhaps it is time to add more content. Let’s explore why this strategy might be one of the best ways to grow your online presence as a nonprofit organization.

Every volunteer-driven organization knows the importance of a good volunteer recruitment process. That process ensures your organization can attract the right people and capture all the volunteer information you need to schedule, manage, and engage with supporters.

There are plenty of ways to raise money, but one of the most popular (and let’s face it: fun!) ways to bring in fundraising dollars and engage supporters is the time-tested nonprofit fundraising event. The key to meeting fundraising goals is donor engagement. So, the real question is: “How do nonprofits get and keep donors engaged for an event?”

Collaborating with another nonprofit may be just what your organization needs to push it to the next level. But how do you team up effectively? First, let’s talk about why nonprofits team up in the first place.

As an essential aspect of running a nonprofit, fundraising can make or break an organization. One of the most tried and true methods for raising vital funds are fundraising events. From dinners, auctions, galas, golf tournaments, and more, it would seem that the only limit on a fundraising event is an organization’s imagination. Although these events can take many forms, it is only through proper planning and preparation that a nonprofit funding event can be effective. That being said, there are a number of useful tips on how to plan effective fundraising events.

You’ve probably heard the saying “teamwork makes the dream work” or “the more the merrier.” In the nonprofit world, these cliche sayings actually ring true. Bringing on new collaborations and fresh ideas only positively impacts your nonprofit. Oftentimes, these are with corporations or local businesses, but they can also form between multiple nonprofits. When done right, collaborations allow for increased exposure and an entirely new audience.

Soliciting regulations can fall into a gray area for many nonprofits; navigating these rules can be tricky, and they can easily change without prior notice. Despite this, nonprofits must follow these regulations to maintain good standing with the state, avoid legal infractions, and keep the trust of their supporters. Organizations also need a state-registered status to receive various grants.

Running a nonprofit can be challenging. Over time, a number of obstacles can present themselves. Fortunately, there are a number of resources for nonprofit employees, board members, and founders to turn to; one of the most helpful resources for any nonprofit is podcasts. Whether they are posted weekly or monthly, there are multiple, quality podcasts available to guide nonprofits and teach them successful strategies for everything from fundraising to recruiting. Featured below are 10 of the best podcasts for nonprofits.

Are you worried about your nonprofit’s budget? Maybe you wonder if everything’s correct and done in the best way possible. Budgets can be a source of stress and anxiety, but they don’t have to be.

Burnout can happen when you try to do everything at once. It is impossible to do it all, but you still try. Then you naturally come to the point where your body and mind fail. Your body will try to tell you it needs rest and yet you will persevere, ignoring your body. Eventually, you will push past your limits and your body will win the argument. This is why one of the most important ways you can avoid burnout is simple: know your limits. You cannot help others – the goal of most nonprofits – if you cannot help yourself.

Running a nonprofit can present a number of challenges, but in today’s world, every aspect can be streamlined with technology. From fundraising to administration, there are several programs, apps, and websites that offer or dedicate their services to helping nonprofits. But with so many programs available, it can be difficult to know which are worth investing the time, energy, and occasionally money into. For any nonprofit looking to streamline its operations, these are 10 programs to make your nonprofit more effective.

Do you send emails and wonder if anyone’s reading them? Do you know who gets your emails? Consider how you manage your email subscriber list.

Your website is your best employee, so make sure that you take care of it and give it everything that it needs to succeed. In this conversation with Harry Casimir of Atilus, we discuss everything you need to know to avoid common website mistakes and future-proof your nonprofit’s online presence.

In a burst of excitement, you blocked out time on your calendar to write a blog post. That time starts in two minutes, and you are doubting yourself. Can you really write a blog post in one hour?

Even after several years, WordPress remains a powerful tool for content management for nonprofit organizations. WordPress currently features over 58,000 plugins to customize your website and provide easy access to social media accounts and payment options. On top of the 58,000 plugins, nonprofits can choose third-party plugins and services for additional functions and security.

Every day you show up to work at your nonprofit, you’re probably met with another obstacle. It’s no secret this sector requires hard work and copious amounts of your time. It’s all worth it to see the results in the end; however, it can grow tiresome. This past year showed us that self-care is vital to the success of any organization long term.

For some reason, there is an air of mystery about how to create an email drip campaign. They’re really easy to create, so here’s how to set up your first one.

Whatever role one may find themselves filling in a nonprofit, whether it be an organizational role, working directly with people in need, or managing a team, the resulting exhaustion and overwhelm that results from the demands of the work can be very real, and very disheartening. It can end up spilling over and affecting every aspect of life. Because of this, daily self-care rituals and the implementation of healthy boundaries is incredibly important for anyone who plays a part in helping these organizations make an impact.

Adaptation. Can we call this the most appropriate word to describe our businesses and lives for the past year? You’ve likely become an expert at change and flexibility. Challenges surrounding the coronavirus pandemic have canceled in-person fundraising campaigns and reduced funds coming in while at the same time increasing the needs of the beneficiaries you serve. You’re probably exhausted and ready for things to get back to “normal.”

Finding the funds necessary to succeed in your nonprofit mission is a never-ending challenge. That’s why it’s especially important to have multiple strategies to help you raise funds. Hopefully, in addition to the traditional methods, you’re already exploring or about to explore the benefits of having a digital fundraising strategy. Well, no online fundraising strategy is complete without the right digital donation tools to help you succeed.

When’s the last time you learned something new? If it’s been a while, it might be time to pick up some new skills. The need for continued education never ends in the nonprofit sector. There is always something to learn or a skill to improve upon, making it seem challenging to keep up.

Corporate Social Responsibility, sometimes written as CSR, is a term thrown around a lot in the business world, specifically regarding ethicality and fair business practices. The word is used to hold companies, corporations, businesses, and organizations accountable for their actions and the implications their actions may have on their community, the environment, and those around them.

If your nonprofit has any sort of online presence, chances are it has a Facebook page. If you’ve started separate pages for various campaigns, are merging your nonprofit with another, or have accidentally created duplicates, it’s important to know how to merge pages! The process is simple. First, you’ll want to be sure of four things.

In COVID-19 times, change is everywhere. Routines that once worked well are now outdated because they do not comply with the latest guidelines for social distancing. This reality has transformed how nonprofits conduct their galas and other fundraising activities. Virtual fundraisers are practical alternatives to in-person events, and they are here to stay.

Every spring, millions of American individuals and businesses are busy preparing and filing their taxes to submit to the IRS by April 15th. Since nonprofit organizations are tax-exempt, that means they don’t have to file taxes, right? Well, there actually is an informational form that nonprofits must submit to the IRS every year in order to maintain their tax-exempt status. That form is Form 990.

Shiny new tools and software can offer a lot to a growing nonprofit, but they can not solve every problem. Some issues like organization, productivity, efficiency, and motivation require a more human-focused strategy such as transformational leadership, which can “achieve unexpected and remarkable results” largely through utilizing inspiration, empathy, rapport, and respect. Most of the guidelines focus more on relationships instead rather than results, but there is empirical evidence that transformational leadership is an effective strategy in public and private organizations particularly in formalized settings. This is especially true when compared with a more familiar transactional leader who uses a reward system that is contingent on effort. There are some drawbacks to transformational leadership but there is also no doubt that transformational leaders are “more effective in mobilizing their followers to exert extra effort” than transactional leaders.

Let’s think of your organization as a tree, you grow different branches and extend far beyond your base. Those branches are the individuals that support your organization and keep you growing. You want to make sure they don’t get lost, no matter how tall your tree grows. You want everything to stay connected and for your organization to run seamlessly. This is where Salesforce software comes in.

Technology has had an incredible impact upon our lives. From the software we use to the devices that run them, our everyday tech has forever changed the way we work and communicate.

Volunteers are the lifeblood of many nonprofit organizations. They provide much of the labor that nonprofits, with their charitable or public-service focus, cannot always afford to hire full-time employees to fulfill. Since the work volunteers do is so integral to nonprofit efforts, it is important to make sure your organization treats them appropriately, both for their benefit, and to avoid accusations of impropriety or inappropriate labor use. Here are the key volunteer guidelines for nonprofits.

Just like for-profit businesses, nonprofit organizations use performance evaluations to determine whether they are hitting their goals or not. However, a nonprofit performance evaluation is very different than a normal businesses evaluation. There are many different factors, indicators, and processes that nonprofit organizations have to deal with that for-profit businesses do not.

Just like with regular taxes, audits, and IRS-relations, things can get very confusing when it comes to the financial information of nonprofit organizations. Trying to figure out which forms you need to file and when you need to file them can be even more complicated for nonprofits since there are many different deadlines, requirements, and exceptions that differ from filing normal taxes. Add audit requirements to the list and you may feel like there’s no way you can keep everything straight.

As a nonprofit, the goal of your business may not be to make a profit, but you’re still a business and need to take steps to protect your property and organization from loss and liability. Don’t be intimidated by the insurance market. While the insurance marketplace does include a variety of types, companies, and coverages, it’s important for the success of your company’s mission to have an understanding of this business basic. When you take a realistic look at the risks facing your organization, you’ll find peace of mind and clarity. Because your company is unique, discuss your specific insurance needs and risk exposure with an insurance broker or agent.

Like any business, a successful nonprofit needs a website. Having a website proves your nonprofit’s credibility, makes you more accessible to donors, increases awareness, and builds a relationship with the community. However, building a website from scratch is no small task. Thankfully, there are a number of useful, easy-to-use website builders out there that nonprofits can use for creating a nonprofit website.

How should a nonprofit communicate on social media if it hopes to grow a following? What platforms are best, and how do you choose one? We answer these questions and more with Lisa Solomon of the Atheneum Collective.

Slack is a popular tool used largely to communicate between coworkers, replacing disparate calls and emails, but it can also help track projects and foster company culture. The goal of this software is to fully replace email and cut down on phone calls and in-person meetings in order to truly change the way people work and make collaboration more efficient. It feels like a company-wide social media; communication across channels is intuitive and similar to social media conventions with tagging, comments, and reactions. Some of the features include “channels,” which are the core function of Slack as well as direct messages, voice and video calls, third party application integrations, workflow automations, and file sharing.