The Google Grant Explained in 90 Seconds

Timeless, or evergreen, content—content that can be useful anytime that’s not tied into an event or a holiday—on your website can serve you well.

#GivingTuesday—it’s like a Black Friday and Cyber Monday for nonprofit organizations.

For nonprofits, fundraising is a must.

Nonprofits are an essential part of society, working towards causes that benefit humanity, the environment, and animals.

The internet is teeming with websites, advertisements and social media sites.

Charly Jarrett, the Director of Development and Communications at Veterinarians Without Borders, sets her sights on an ambitious goal.

When a visitor to your website fills out a form to request information, volunteer or donate, how quickly does your organization respond?

Running a nonprofit can present a number of obstacles, from staffing and managing donations to community outreach.

As an essential aspect of running a nonprofit, fundraising can make or break an organization.

Since the launch of the Google Ad Grant program in 2003, thousands of nonprofits across the US have been discovering and taking advantage of it to promote their organizations’ missions online.

In a world filled with accusations of fake news and social media bots posing as humans, it’s good to have a dependable source to get the facts.

Twitter is one of the chief tools every organization can use to connect and engage with the public.

Nonprofits today face a serious challenge: no matter how meaningful the mission, it’s harder than ever to capture attention in a world saturated with causes, content, and fundraising appeals.

Kate Rubalcava, the CEO of Utah Nonprofits Association (UNA), has been around the nonprofit community for most of her life.

For some reason, there is an air of mystery about how to create an email drip campaign.

In the vast and often overwhelming landscape of nonprofit funding, smaller nonprofits frequently find themselves navigating the shadows of larger, more established entities.

What does an eager young graduate look for when searching for a job?

If you think that your organization could use a hand, try this quick guide to consulting for nonprofits and see if a consultant could be what you need.

Are you worried about your nonprofit’s budget? Maybe you wonder if everything’s correct and done in the best way possible.

Many nonprofit organizations search for ways to cut costs in a down economy. However, there's one area you shouldn't cut.

Many people from the private sector fail to realize just how competitive the nonprofit industry can be.

Fundraising is the backbone of the nonprofit world, but what happens when you start to lack ideas?

Deniz Conger, MPA, CFRE, with Go Mavi Nonprofit Consulting, stands out as a visionary advocate for transformative change.

In the summer of 2022, Microsoft started offering a $1,000 monthly grant for eligible nonprofits to use for digital advertising.

The power of storytelling has been recognized for centuries, and it is no different in the nonprofit sector.

Jennifer Chandler serves as the Vice President of the National Council of Nonprofits (Council of Nonprofits), the nation’s largest network of nonprofits.

How do I apply for the Google Ad Grant? This is a very common question.

Even after several years, WordPress remains a powerful tool for content management for nonprofit organizations.

Public Service Loan Forgiveness is a government program to benefit students who enter into lower-paying fields, such as nursing, education, public interest law, and the military.

In the world of digital fundraising, few shine as brightly as Jen Newmeyer, CFRE, Senior Director of Digital Fundraising Strategy at PBS and Founder of CharityJen.

It’s hard to be objective about your organization’s web content.

Online donations make up a massive percentage of yearly giving in the United States, but the best digital tool for your nonprofit fundraising depends upon your needs.

Changing the world or even one’s neighborhood cannot be done overnight; more notably, it cannot be done without funding.

What makes one website more Google-friendly than another?

In a culture where charitable giving increases almost every year, the internet has become the easiest way for individuals to donate.

Embracing technology and innovation is not just a choice, but a necessity.

Google has launched a new verification program designed to ensure users have a safe and trustworthy experience on your site.

What are Google Ad Grants Certified Professionals?

In the competitive field of non-profit fundraising, the National Baseball Hall of Fame has been playing a high-stakes game.

If you’re watching this video, I’m so sorry, because it means your Google Ad Grant is probably suspended.

Creating and writing bylaws for any organization or company can appear like a hard task at first glance

Running a nonprofit can present a number of challenges, but in today’s world, every aspect can be streamlined with technology.

You probably feel like you put a lot of time and energy into your email marketing without a return to match.

In the Modern World, interns are almost everywhere. This is no different with nonprofit internships.

Many people ask us about the difference between Google Ads and Facebook Ads, especially in a nonprofit context.

Virtual fundraisers are practical alternatives to in-person events, and they are here to stay.

The most effective organizations are able to answer this question without a second thought.

Your website is your best employee, so make sure that you take care of it and give it everything that it needs to succeed.

After much research, I have discovered that these are the three main areas you need to focus on when you are redoing your website.

No matter what you are hoping to accomplish with your web presence, the Google Grants program can help you to ensure your digital marketing strategy is a success.

According to the National Center on Charitable Statistics, around 30% of nonprofits shut down their operations only a decade after they were founded.

Can you really write a blog post in one hour?

Every nonprofit staff member and volunteer knows that successful fundraisers are essential for the survival and growth of any organization.

The world seems off-kilter these days. Hand sanitizer, toilet paper and spray disinfectant have become prized possessions.

Few individuals embody the spirit of innovation and compassionate leadership as profoundly as Devan Mercurio, Senior Manager of Development at Pittsburgh Public Theater.

If your nonprofit has a dedicated blog writer or writing team, it’s worth ensuring they are trained in basic search engine optimization (SEO) writing strategies.

Every day you show up to work at your nonprofit, you’re probably met with another obstacle.

In today’s crowded online world, relying on just one marketing channel is like putting all your money into a single stock. You might get lucky and see short-term gains, but if that one investment falters, the whole portfolio suffers. Smart investors diversify, and so should marketers.

Like any organization, a nonprofit requires business software, a way for employees to connect and collaborate.

There is a beautiful harmony created when a nonprofit and a corporation team up to promote a cause.

Starting a nonprofit is a great idea.

Managing Google Grant accounts effectively can be challenging, and many organizations struggle to comply with Google’s strict policies, leading to account suspensions.

Quick quiz! What are the mission and vision statements of your nonprofit?

Burnout and compassion fatigue are common issues in the nonprofit sector.

In many ways, a nonprofit is only as successful as its board of directors.

Do you have too many volunteers to keep track of?

“We live in a 21st century democracy using 18th century rules and 19th century systems,” Micah Sifry says.

Amy Sample Ward is the CEO of NTEN, a nonprofit organization that serves as a resource for other nonprofits seeking to use technology more efficiently.

The rise of social media has changed the ways we interact, network, and do business.

Five minutes into listening to one of Leah Richeimer’s shows, and you will discover her passion for couples and for long-lasting relationships.

The Google Ad Grant is one of the most cost-effective and powerful tools available to reach your audience.

Running a successful nonprofit is no small feat. More than half of nonprofits fail to utilize even 10% of their available Google Ad Grant funds, highlighting the challenges of maximizing resources effectively.

If your nonprofit has applied for and is using Google Ad Grant, prepare to see a big increase in traffic on your website.

Google has set forth a number of guidelines on the usage of keywords in order to ensure that your grant is used in the most effective way possible.

Every spring, millions of American individuals and businesses are busy preparing and filing their taxes to submit to the IRS by April 15th.

This month, we would like to introduce you to Trueface, in the words of their Marketing Director, David Pinkerton.

We’ve reached the half-way mark of 2020 and Google has already recorded 5.5 billion searches per day or over 63,000 search queries done per second.

In recent years, the nonprofit world has begun to learn what potential social media really has.

Danielle Clore, the CEO of Kentucky Nonprofit Network (KNN), began her work in the nonprofit sector at a young age.

Slack is a popular tool used largely to communicate between coworkers, replacing disparate calls and emails, but it can also help track projects and foster company culture.

You may have heard about the changes Google has initiated to the Ad Grants program that became effective on January 1, 2018.

Gian-Carl Casa has the unique distinction of being the first president and CEO of the Connecticut Community Nonprofit Alliance (The Alliance).

Every volunteer-driven organization knows the importance of a good volunteer recruitment process.

Working with generous members of the community to raise funds can be key to furthering your nonprofit work, but to take the first step you’ll need an effective grant proposal.

The world is rapidly going digital, and for nonprofit organizations, it is essential to keep up with the times.

Marketing a nonprofit organization can be a challenging task. With limited resources and funds, nonprofit marketers are tasked with creating awareness for their cause and engaging with their audience effectively.

At Nonprofit Megaphone, we are all honored and humbled to work for such amazing organizations.

What is CRM for Nonprofits?

In today’s digital age, effective marketing for nonprofits can make or break an organization’s reach and impact.

As Google Ad Grant experts, we frequently (always) are asked how to increase conversion rates.

Donor retention is one of the most prevalent challenges for nonprofits.

In the digital age — and particularly in the wake of the pandemic, which saw a significant uptick in charitable donations that has largely remained strong since—nonprofits face the challenge of competing for visibility in an increasingly crowded online space.

Google Grant Management – what does it entail?

In today’s fast-paced digital world, nonprofit organizations are always looking for ways to make their work more efficient and impactful. One tool that’s been making waves is artificial intelligence (AI).

The basic definition of a conflict of interest is when a person or an organization has two competing relationships that potentially work against one another.

You’re on a ladder to success and a grant is that next rung. Grants provide the extra bit of support to keep your organization going strong.

Does your blog or website get updated regularly? Perhaps it is time to add more content.

There it is: the ballot that could change everything for your nonprofit.

Nonprofits are the backbone of society. They are the organizations that help those in need, provide education, and support communities.

Google offers the Google Grant for Google Ads, but another free resource your nonprofit should be utilizing is Google Analytics.