The Google Grant Explained in 90 Seconds

When a visitor to your website fills out a form to request information, volunteer or donate, how quickly does your organization respond?

Whether you’ve recently acquired the Google Ad Grant (woohoo!) or you’re in the process of doing so (almost woohoo!), you’re most likely wondering how much additional traffic those future search ads will drive to your site.

As a nonprofit, your website is more than just a digital presence—it’s the heart of your mission, a platform to spread awareness, attract donors, and engage your community.

“I have always focused on making people around me successful,” says Kelly Pepper, the CEO of Louisiana Association of Nonprofit Organizations (LANO).

At Nonprofit Megaphone, we are honored and humbled to work for such amazing organizations.

In the digital age — and particularly in the wake of the pandemic, which saw a significant uptick in charitable donations that has largely remained strong since—nonprofits face the challenge of competing for visibility in an increasingly crowded online space.

Whether you work with a small nonprofit or a large one, creativity is key in a nonprofit marketing campaign.

One of the hurdles any nonprofit organization faces is the issue of funding: ‘nonprofit’ is right there in the name, after all.

Gian-Carl Casa has the unique distinction of being the first president and CEO of the Connecticut Community Nonprofit Alliance (The Alliance).

For nonprofits, fundraising is a must.

Jennifer Chandler serves as the Vice President of the National Council of Nonprofits (Council of Nonprofits), the nation’s largest network of nonprofits.

The rise of social media has changed the ways we interact, network, and do business.

Running a successful nonprofit is no small feat. More than half of nonprofits fail to utilize even 10% of their available Google Ad Grant funds, highlighting the challenges of maximizing resources effectively.

If you are reading this article, chances are that you are already using Facebook for your nonprofit organization.

This month, we would like to introduce you to Trueface, in the words of their Marketing Director, David Pinkerton.

At the heart of Sleep in Heavenly Peace (SHP) lies a compelling and unique fundraising philosophy, championed by its Founder and Head of Development, Luke Mickelson.

Every spring, millions of American individuals and businesses are busy preparing and filing their taxes to submit to the IRS by April 15th.

Since 2003, Google Ad Grants have been empowering nonprofits to communicate, recruit, fundraise, and more. The grants provide up to $10,000 worth of ads per month to qualifying nonprofits.

Are there marketing grants or communications grants available for nonprofit organizations?

Sheila Bravo began her professional life working in the for-profit business sector, but she now serves as the president and CEO of the Delaware Alliance for Nonprofit Advancement (DANA).

In many ways, a nonprofit is only as successful as its board of directors.

The power of storytelling has been recognized for centuries, and it is no different in the nonprofit sector.

Google has set forth a number of guidelines on the usage of keywords in order to ensure that your grant is used in the most effective way possible.

Many nonprofit organizations search for ways to cut costs in a down economy. However, there's one area you shouldn't cut.

Crowdfunding campaigns, as described by the National Council of Nonprofits, are “arranged around high-energy, community-building events.”

We’ve reached the half-way mark of 2020 and Google has already recorded 5.5 billion searches per day or over 63,000 search queries done per second.

Nearly three decades ago, business titan and philanthropist Bill Gates proclaimed, “Content is king,” foreshadowing its dominance in the digital age.

On December 20, 2020, both chambers of Congress announced that they had agreed on a new stimulus bill, which the President is expected to sign into law.

Your nonprofit has stories to tell and emails can spread the word.

What are Google Ad Grants Certified Professionals?

According to the National Center on Charitable Statistics, around 30% of nonprofits shut down their operations only a decade after they were founded.

Brittany Frieder, Manager of Donor Relations at Feeding Westchester, is a beacon of innovation and effectiveness in the nonprofit sector.

It’s hard to be objective about your organization’s web content.

Just like for-profit businesses, nonprofit organizations use performance evaluations to determine whether they are hitting their goals or not.

Like any business, a successful nonprofit needs a website.

Grants are among the trickier parts of funding any organization.

In the ever-evolving world of digital marketing, Google Analytics has been a cornerstone for advertisers.

On August 25th, 2022, Google began rolling out its “Helpful Content Update,” which involves changes to the way that written content is ranked on the world’s most popular search engine.

In today’s digital age, effective marketing for nonprofits can make or break an organization’s reach and impact.

What does an eager young graduate look for when searching for a job?

Whether your nonprofit is large or small, you likely don’t know all of your supporters personally, but chances are you have a great tool to help you get to know them better: your database.

Started in 2012, Giving Tuesday is an internationally-recognized movement that focuses on giving back.

Most of us have heard the term “cross-sector collaboration” before, but we may not know how to put it to work for us.

Email marketing is an invaluable tool for any nonprofit organization. But a big hurdle to getting your emails read is getting them opened in the first place.

Creating and writing bylaws for any organization or company can appear like a hard task at first glance

Where Should A Nonprofit Begin With Offering Health Insurance to Your Employees?

Quick quiz! What are the mission and vision statements of your nonprofit?

Driven by her deep love for the state and its people, Liz Moore works as the Executive Director of Montana Nonprofit Association (MNA).

If you’re looking to grow in nonprofit leadership, nonprofit conferences are great resources for connecting with other passionate members of the sector and gaining practical insights into working with nonprofits.

Volunteers are the lifeblood of many nonprofit organizations.

With an unyielding belief in the power of relationships and a keen eye on the evolving philanthropic landscape, Adams’ strategies are not just about adapting to change—they’re about leading it.

Collaborating with another nonprofit may be just what your organization needs to push it to the next level.

As a nonprofit organization, your mission is at the forefront of everything you do. You strive to make a difference in the world, and your passion for your cause is what drives you forward.

Volunteer programs are fundamental to nonprofit success since volunteers’ time and labor directly contribute to keeping nonprofits running.

How should a nonprofit communicate on social media if it hopes to grow a following?

Embracing technology and innovation is not just a choice, but a necessity.

Donating with the click of a button? Seems too good to be true.

You probably feel like you put a lot of time and energy into your email marketing without a return to match.

At Nonprofit Megaphone, we are all honored and humbled to work for such amazing organizations.

As a nonprofit, the goal of your business may not be to make a profit, but you’re still a business and need to take steps to protect your property and organization from loss and liability.

Danielle Clore, the CEO of Kentucky Nonprofit Network (KNN), began her work in the nonprofit sector at a young age.

In the world of digital fundraising, few shine as brightly as Jen Newmeyer, CFRE, Senior Director of Digital Fundraising Strategy at PBS and Founder of CharityJen.

Are you thinking of choosing an agency to manage your Google Ad Grant?

At Nonprofit Megaphone, we are all honored and humbled to work for such amazing organizations.

Running a nonprofit can be challenging. Over time, a number of obstacles can present themselves.

Making and running a podcast can have several benefits for nonprofit organizations.

Design plays an increasingly important role in the success of nonprofit organizations.

In the competitive field of non-profit fundraising, the National Baseball Hall of Fame has been playing a high-stakes game.

Funding can be a constant stress for some nonprofits, but this past year has been especially hard.

As a nonprofit organization, donors are the lifeblood of your mission.

Everyone likes fun mail — the type of correspondence that doesn’t demand a response or anything in return. You can do this for your donors through thank-you letters for nonprofit donations.

Can you really write a blog post in one hour?

#GivingTuesday—it’s like a Black Friday and Cyber Monday for nonprofit organizations.

“We live in a 21st century democracy using 18th century rules and 19th century systems,” Micah Sifry says.

As a nonprofit, your website serves a lot of purposes.

The Google Ad Grants Pro or GrantsPro, awarded organizations $40,000 a month to spend each month on Google Ads.

Few individuals embody the spirit of innovation and compassionate leadership as profoundly as Devan Mercurio, Senior Manager of Development at Pittsburgh Public Theater.

Fundraising is the backbone of the nonprofit world, but what happens when you start to lack ideas?

Public Service Loan Forgiveness is a government program to benefit students who enter into lower-paying fields, such as nursing, education, public interest law, and the military.

In a world filled with accusations of fake news and social media bots posing as humans, it’s good to have a dependable source to get the facts.

Adaptation. Can we call this the most appropriate word to describe our businesses and lives for the past year?

In recent years, the nonprofit world has begun to learn what potential social media really has.

In the Modern World, interns are almost everywhere. This is no different with nonprofit internships.

Newsletters and email marketing campaigns are some of the best ways for nonprofits to keep in touch with donors, volunteers, and clients.

Google Grant Management – what does it entail?

Since the launch of the Google Ad Grant program in 2003, thousands of nonprofits across the US have been discovering and taking advantage of it to promote their organizations’ missions online.

Hiring a productive and happy team for your nonprofit may be the most important factor of success.

Your organization needs strategies for attracting and keeping donors, which involves looking at this process from the point of view of the donor.

Volunteers form the backbone of nonprofits: they support events and fundraisers, perform administrative duties, and contribute a variety of skills to an organization.

Your nonprofit does what you need to do to keep the core of your finances compliant.

Learn about how you can grow you email list with this service.

In 2025, the world of fundraising faces both significant challenges and exciting opportunities.

Many people ask us about the difference between Google Ads and Facebook Ads, especially in a nonprofit context.

How do I apply for the Google Ad Grant? This is a very common question.

For nonprofit organizations, it can seem like a no-brainer to accept all gifts. However, things can be more complicated than they appear.

The Google Ad Grant is one of the most cost-effective and powerful tools available to reach your audience.

Grants provide much-needed funding to nonprofit organizations of all sizes.

Having access to great resources is invaluable for nonprofit organizations.

Nonprofit organizations are constantly striving to create a positive impact on the world around them.

Charly Jarrett, the Director of Development and Communications at Veterinarians Without Borders, sets her sights on an ambitious goal.