Nonprofit Marketing Resources

In NPM’s “Top 5 Social Media Tips” article, creating an Instagram account was our #1 recommendation. Why Instagram? The statistics speak for themselves! The platform has over 700 million users, and 200 million of those users visit at least one business profile per day. Continually growing, Instagram allows brands to interact with users in unique ways that generate engagement.

You may have heard about the changes Google has initiated to the Ad Grants program that became effective on January 1, 2018. If you are a client of Nonprofit Megaphone, bookmark this page for an interesting read at a later date. We are handling every single change that has come down from Google for Nonprofits for you! However, if you are a member of one of the 35,000 nonprofits affected who is managing their own AdWords Grant account, you may be wondering exactly what these new standards could mean for your organization. Nonprofit Megaphone has outlined a simple guide to the new changes along with some of the obstacles that could be in your path as you navigate these changes.

Every spring, millions of American individuals and businesses are busy preparing and filing their taxes to submit to the IRS by April 15th. Since nonprofit organizations are tax-exempt, that means they don’t have to file taxes, right? Well, there actually is an informational form that nonprofits must submit to the IRS every year in order to maintain their tax-exempt status. That form is Form 990.

SEO plug-ins like Yoast or Rank Math are built on rules. They scan your content for things like keyword placement, sentence length, and meta descriptions, then assign a score based on those patterns. These tools don't actually know how search engines rank pages today. They follow general SEO best practices that were useful years ago, but search algorithms have evolved well beyond simple keyword counts.

Google for Nonprofits has been providing free advertising through the Google Ad Grant since 2003. Eligible nonprofits can receive up to $10,000 per month in Google Search advertising credits, allowing them to promote their mission without stretching limited marketing resources. Over two decades, the program has driven more than 14 billion visits to nonprofit websites. While the core offer remains unchanged, everything around it has shifted. AI is reshaping how people search and how ads are served, and that makes building a strong Google Ad Grant strategy more important than ever.