The Google Grant Explained in 90 Seconds

As the founder and CEO of Ignited Fundraising™, Lori L. Jacobwith teaches nonprofits a key component of success.

As Google Ad Grant experts, we frequently (always) are asked how to increase conversion rates.

No matter if you’re a for-profit business or a charitable nonprofit organization, staying up-to-date on what is happening in your specific field is vital in order to be successful.

At Nonprofit Megaphone, we are all honored and humbled to work for such amazing organizations.

What is “project management” and why do I need it?

Having access to great resources is invaluable for nonprofit organizations.

Nonprofit organizations are constantly striving to create a positive impact on the world around them.

If your nonprofit has a dedicated blog writer or writing team, it’s worth ensuring they are trained in basic search engine optimization (SEO) writing strategies.

Brittany Frieder, Manager of Donor Relations at Feeding Westchester, is a beacon of innovation and effectiveness in the nonprofit sector.

For some reason, there is an air of mystery about how to create an email drip campaign.

When a board president or executive director leaves an organization, the vacuum left by this departure often causes chaos or even the collapse of a nonprofit.

Donor retention is one of the most prevalent challenges for nonprofits.

The holidays are all about sharing warmth, joy, and gratitude with the people who matter most. In recent years, more shoppers are choosing unique gifts based on more than a sale or a shipping deadline: they’re using their money and selections to make a difference.

Google Grant Management – what does it entail?

Every day you show up to work at your nonprofit, you’re probably met with another obstacle.

In NPM’s “Top 5 Social Media Tips” article, creating an Instagram account was our #1 recommendation. Why Instagram?

According to the National Center on Charitable Statistics, around 30% of nonprofits shut down their operations only a decade after they were founded.

Grants provide much-needed funding to nonprofit organizations of all sizes.

In an ideal world, everyone who visits your website would immediately donate, volunteer and spread the word about the wonderful work you’re doing.

With the help of ever-improving technology, working from home is no longer a dream but a reality.

I was working overnight shifts at a nonprofit organization about ten years ago, and was trying to find things to do to keep myself occupied (and awake).

As an essential aspect of running a nonprofit, fundraising can make or break an organization.

The Google Ad Grant is one of the most cost-effective and powerful tools available to reach your audience.

In times of crisis, people turn to nonprofits for information, help and support.

In the wake of COVID, there is no shortage of challenges faced by nonprofits.

In the competitive field of non-profit fundraising, the National Baseball Hall of Fame has been playing a high-stakes game.

You’re on a ladder to success and a grant is that next rung. Grants provide the extra bit of support to keep your organization going strong.

Even after several years, WordPress remains a powerful tool for content management for nonprofit organizations.

The key to successful marketing is knowing your market.

At the heart of Sleep in Heavenly Peace (SHP) lies a compelling and unique fundraising philosophy, championed by its Founder and Head of Development, Luke Mickelson.

Crowdfunding has revolutionized fundraising for nonprofit organizations. Online platforms now offer an opportunity to reach a larger audience and raise more funds for important social causes.

When was the last time you heard anyone in marketing tell you to “think small”?

Running a nonprofit can present a number of obstacles, from staffing and managing donations to community outreach.

I need help with the Google Ad Grant! People ask me that all the time.

During the Covid pandemic, nonprofits were forced to move most of their fundraising online.

Understanding the new architecture of Google Analytics is critical for nonprofits aiming to accurately measure website performance, inform their campaigns, and make data-driven decisions.

Fundraising is the backbone of the nonprofit world, but what happens when you start to lack ideas?

Public Service Loan Forgiveness is a government program to benefit students who enter into lower-paying fields, such as nursing, education, public interest law, and the military.

Amy Sample Ward is the CEO of NTEN, a nonprofit organization that serves as a resource for other nonprofits seeking to use technology more efficiently.

Running a nonprofit can be challenging. Over time, a number of obstacles can present themselves.

As federal spending cuts ripple through communities, nonprofits face growing pressure to protect their financial stability. These aren’t abstract policy debates — they’re immediate realities that can shrink budgets, disrupt programs, and threaten missions.

For nonprofit organizations, it can seem like a no-brainer to accept all gifts. However, things can be more complicated than they appear.

Virtual fundraisers are practical alternatives to in-person events, and they are here to stay.

COVID-19 continues to change life as we know it.

At Nonprofit Megaphone, we are honored and humbled to work for such amazing organizations.

Working at a nonprofit organization can be exhilarating. You are on a team of people who are driven to make the world a better place, and every day is another step toward that goal.

Does your blog or website get updated regularly? Perhaps it is time to add more content.

Nonprofit organizations, with their focus on social causes and community welfare, play a crucial role in shaping society. As a result, their success and impact depend largely on the effectiveness of their board of directors.

Embracing technology and innovation is not just a choice, but a necessity.

Hiring a productive and happy team for your nonprofit may be the most important factor of success.

The world of nonprofit fundraising has undergone a significant transformation in recent years, thanks to the rise of mobile giving.

Running a successful nonprofit is no small feat. More than half of nonprofits fail to utilize even 10% of their available Google Ad Grant funds, highlighting the challenges of maximizing resources effectively.

Slack is a popular tool used largely to communicate between coworkers, replacing disparate calls and emails, but it can also help track projects and foster company culture.

Crowdfunding campaigns, as described by the National Council of Nonprofits, are “arranged around high-energy, community-building events.”

Volunteer programs are fundamental to nonprofit success since volunteers’ time and labor directly contribute to keeping nonprofits running.

We’ve reached the half-way mark of 2020 and Google has already recorded 5.5 billion searches per day or over 63,000 search queries done per second.

In an increasingly digital world, the significance of virtual fundraising has never been more apparent.

Your website is your best employee, so make sure that you take care of it and give it everything that it needs to succeed.

After much research, I have discovered that these are the three main areas you need to focus on when you are redoing your website.

This month, we would like to introduce you to Trueface, in the words of their Marketing Director, David Pinkerton.

Countless for-profit companies donate to nonprofit organizations every day.

Google has set forth a number of guidelines on the usage of keywords in order to ensure that your grant is used in the most effective way possible.

At Nonprofit Megaphone, we are all honored and humbled to work for such amazing organizations.

Creating awareness and educating people about your organization and mission is essential, but let’s be honest; your ultimate goal is to convert website visitors to supporters.

Are you looking for Google Ad Grant case studies? Well, we have a treat for you.

How should a nonprofit communicate on social media if it hopes to grow a following?

Are you eligible for the Google Ad Grant? Let’s find out.

It’s hard to be objective about your organization’s web content.

What are Google Ad Grants Certified Professionals?

Are you worried about your nonprofit’s budget? Maybe you wonder if everything’s correct and done in the best way possible.

Event tracking is a powerful feature of Google Analytics, which allows you to record individual actions on a website in more granular detail.

Email marketing is an invaluable tool for any nonprofit organization. But a big hurdle to getting your emails read is getting them opened in the first place.

Ann Dejnozka, Head of Advancement at Emma Willard School, is spearheading the “Infinite Horizon” campaign, poised to set a historic funding record in independent girls’ school education.

Though Kristen Merrifield now serves as the CEO of the Alliance of Arizona Nonprofits, she did not start out with plans to work in the nonprofit sector.

The world of nonprofit organizations is an ever-growing and competitive one.

The most effective organizations are able to answer this question without a second thought.

Started in 2012, Giving Tuesday is an internationally-recognized movement that focuses on giving back.

The power of storytelling has been recognized for centuries, and it is no different in the nonprofit sector.

When a visitor to your website fills out a form to request information, volunteer or donate, how quickly does your organization respond?

Many companies give great nonprofit discounts on software and web services.

Nearly three decades ago, business titan and philanthropist Bill Gates proclaimed, “Content is king,” foreshadowing its dominance in the digital age.

If you’re looking to grow in nonprofit leadership, nonprofit conferences are great resources for connecting with other passionate members of the sector and gaining practical insights into working with nonprofits.

As a nonprofit organization, your mission is at the forefront of everything you do. You strive to make a difference in the world, and your passion for your cause is what drives you forward.

What does an eager young graduate look for when searching for a job?

Nonprofits are an essential part of society, working towards causes that benefit humanity, the environment, and animals.

When’s the last time you learned something new? If it’s been a while, it might be time to pick up some new skills.

Google is one of the largest, most profitable companies in the world, so it may be strange to learn that they have a program within the company dedicated entirely to nonprofits.

Driven by her deep love for the state and its people, Liz Moore works as the Executive Director of Montana Nonprofit Association (MNA).

For nonprofit organizations, engaging supporters is key to achieving their mission and making a positive impact on the world.

Many people consider nonprofits to be completely different from conventional businesses.

Five minutes into listening to one of Leah Richeimer’s shows, and you will discover her passion for couples and for long-lasting relationships.

With the proliferation and popularity of social media, there’s a misconception that email marketing is old-school.

Burnout and compassion fatigue are common issues in the nonprofit sector.

What do you need to do to stay compliant with the Google Ad Grant and make sure that you keep your account active and running smoothly?

For nonprofit organizations, fundraising is a crucial aspect of their operations.

Nonprofits are the backbone of society. They are the organizations that help those in need, provide education, and support communities.

Changing the world or even one’s neighborhood cannot be done overnight; more notably, it cannot be done without funding.

As a nonprofit, your website is more than just a digital presence—it’s the heart of your mission, a platform to spread awareness, attract donors, and engage your community.

Sheila Bravo began her professional life working in the for-profit business sector, but she now serves as the president and CEO of the Delaware Alliance for Nonprofit Advancement (DANA).

Sometimes, all that stands between you and a donation is a way to accept that donation.