Marketing a nonprofit organization can be a challenging task. With limited resources and funds, nonprofit marketers are tasked with creating awareness for their cause and engaging with their audience effectively. However, technology has made it easier for nonprofit marketers to streamline their tasks and achieve success. In this article, we will introduce you to 12 essential apps and tools that every nonprofit marketer should have in their toolbox.
From social media management to email marketing and project management, these tools will help you streamline your work, save time, and achieve your marketing goals. We have handpicked these tools based on their popularity, ease of use, affordability, and effectiveness.
In this article, we will cover tools like Canva, a graphic design platform that allows you to create stunning visuals and graphics for your campaigns, Mailchimp, an email marketing platform that allows you to create and send professional-looking emails, Trello, a project management tool that helps you organize your tasks and collaborate with your team members, and many more.
By the end of this article, you will have a comprehensive list of tools that will help you streamline your marketing efforts, stay organized, and achieve success in your nonprofit marketing campaigns.
Hootsuite – The Social Media Management Platform for Nonprofit Marketers
Social media is a crucial platform for nonprofit marketers to engage with their audience and spread their message. However, managing multiple social media channels can be a daunting task. That’s where Hootsuite comes in. Hootsuite is a social media management platform that allows nonprofit marketers to schedule and publish content across multiple social media channels.
With Hootsuite, nonprofit marketers can easily manage their social media presence from one centralized dashboard. They can schedule posts in advance, track and analyze engagement, and collaborate with team members. This allows them to save time and focus on other important tasks.
Some of the key features of Hootsuite include:
- Scheduling and publishing posts across multiple social media channels
- Tracking and analyzing engagement with in-depth analytics
- Collaborating with team members to manage social media accounts
- Monitoring brand mentions and engaging with followers in real-time
- Integrating with other tools, such as Canva and Google Analytics
Hootsuite is a powerful tool for nonprofit marketers to streamline their social media management and increase their impact online.
Canva – The Graphic Design Tool for Nonprofit Marketers
Visuals are an important part of nonprofit marketing. They help to grab attention, illustrate a message, and evoke emotions. However, not all nonprofit marketers have design experience or access to expensive design software. That’s where Canva comes in. Canva is a graphic design tool that makes it easy for nonprofit marketers to create professional-looking graphics and visuals for social media, websites, and marketing materials.
With Canva, nonprofit marketers can choose from a wide range of templates, images, and fonts to create eye-catching designs. They can also customize designs to fit their brand and message. Canva is user-friendly and intuitive, making it accessible to non-designers.
Some of the key features of Canva include:
- A wide range of templates, images, and fonts to choose from
- Customization options to fit brand and message
- User-friendly and intuitive design interface
- Collaboration features for team members to work together on designs
- Integration with other tools, such as Hootsuite and Trello
Canva is a valuable tool for nonprofit marketers to create professional-looking graphics and visuals without the need for design experience or expensive software.
Google Ad Grants – The Free Advertising Program for Nonprofit Organizations
Advertising can be expensive, especially for nonprofit organizations with limited budgets. However, Google Ad Grants provides nonprofit organizations with $10,000 per month in free advertising on Google. This allows nonprofit marketers to increase their online visibility and reach a wider audience.
With Google Ad Grants, nonprofit marketers can create and run ads on Google Search, YouTube, and other Google properties. They can also track and analyze ad performance to optimize their campaigns. Google Ad Grants is a valuable opportunity for nonprofit organizations to increase their impact and reach online.
Some of the key features of Google Ad Grants include:
- $10,000 per month in free advertising on Google
- Ability to create and run ads on Google Search, YouTube, and other Google properties
- Tracking and analysis of ad performance to optimize campaigns
- Access to Google AdWords, a powerful tool for creating and managing ads
- Opportunity to increase online visibility and reach a wider audience
Google Ad Grants is a valuable program for nonprofit organizations to take advantage of free advertising on Google and increase their impact online.
Trello – The Project Management Tool for Nonprofit Marketers
Nonprofit marketing involves managing multiple tasks, deadlines, and team members. Trello is a project management tool that helps nonprofit marketers keep track of tasks, deadlines, and team progress. With Trello, nonprofit marketers can organize projects, assign tasks, and collaborate with team members.
Trello is a user-friendly tool that allows nonprofit marketers to visualize their projects and progress. They can create boards, lists, and cards to organize tasks and deadlines. Trello also integrates with other tools, such as Canva and Hootsuite, to streamline workflows.
Some of the key features of Trello include:
- Organizing projects, tasks, and deadlines with boards, lists, and cards
- Assigning tasks to team members and tracking progress
- Collaborating with team members and sharing files
- User-friendly and intuitive design interface
- Integration with other tools, such as Canva and Hootsuite
Trello is a valuable tool for nonprofit marketers to manage projects and tasks, stay organized, and collaborate with team members.
Mailchimp – The Email Marketing Platform for Nonprofit Marketers
Email marketing is a powerful tool for nonprofit marketers to communicate with donors and supporters. Mailchimp is an email marketing platform that allows nonprofit marketers to send targeted, personalized emails to donors and supporters. With Mailchimp, nonprofit marketers can create and send emails, track and analyze engagement, and manage their email lists.
Mailchimp is a user-friendly tool that allows nonprofit marketers to create professional-looking emails without the need for design experience. They can choose from a range of templates and customize them to fit their brand and message. Mailchimp also integrates with other tools, such as Google Analytics, to provide insights into email performance.
Some of the key features of Mailchimp include:
- Creating and sending targeted, personalized emails to donors and supporters
- Tracking and analyzing engagement with in-depth analytics
- Managing email lists and segmenting audiences
- User-friendly and intuitive design interface
- Integration with other tools, such as Google Analytics
Mailchimp is a valuable tool for nonprofit marketers to communicate with donors and supporters, increase engagement, and drive action.
Google Analytics – The Web Analytics Tool for Nonprofit Marketers
Understanding website traffic, user behavior, and conversion rates is crucial for nonprofit marketers to optimize their online presence. Google Analytics is a free web analytics tool that provides nonprofit marketers with insights into website traffic, user behavior, and conversion rates. With Google Analytics, nonprofit marketers can track and analyze website performance, optimize campaigns, and make data-driven decisions.
Google Analytics is a powerful tool that allows nonprofit marketers to gain insights into their audience and improve their online presence. They can track website traffic, user behavior, and conversion rates to optimize their campaigns and increase engagement.
Some of the key features of Google Analytics include:
- Tracking and analyzing website traffic, user behavior, and conversion rates
- Optimizing campaigns and making data-driven decisions
- Integrating with other tools, such as Google AdWords and Mailchimp
- User-friendly and intuitive design interface
- Free to use
Google Analytics is a valuable tool for nonprofit marketers to gain insights into their audience and improve their online presence.
Asana – The Team Collaboration Tool for Nonprofit Marketers
Collaboration is key to nonprofit marketing success. Asana is a team collaboration tool that helps nonprofit marketers manage projects, tasks, and deadlines. With Asana, nonprofit marketers can assign tasks, track progress, and communicate with team members.
Asana is a user-friendly tool that allows nonprofit marketers to stay organized and collaborate with team members. They can create projects, tasks, and deadlines to manage their workflow. Asana also integrates with other tools, such as Trello and Google Drive, to streamline workflows.
Some of the key features of Asana include:
- Assigning tasks, tracking progress, and communicating with team members
- Creating projects, tasks, and deadlines to manage workflow
- User-friendly and intuitive design interface
- Integration with other tools, such as Trello and Google Drive
- Collaborating with team members in real-time
Asana is a valuable tool for nonprofit marketers to manage projects and tasks, stay organized, and collaborate with team members.
WordPress – The Content Management System for Nonprofit Marketers
A website is a crucial part of nonprofit marketing. WordPress is a content management system that allows nonprofit marketers to easily create and manage a website. With WordPress, nonprofit marketers can customize their website, create and publish content, and track website performance.
WordPress is a user-friendly tool that allows nonprofit marketers to create a website without the need for coding experience. They can choose from a range of templates and customize them to fit their brand and message. WordPress also integrates with other tools, such as Google Analytics and Mailchimp, to provide insights into website performance.
Some of the key features of WordPress include:
- Creating and managing a website without coding experience
- Customizing website design and functionality
- Publishing content, such as blog posts and donation forms
- Tracking website performance with analytics
- Integration with other tools, such as Google Analytics and Mailchimp
WordPress is a valuable tool for nonprofit marketers to create and manage a website, increase online visibility, and engage with their audience.
Buffer – The Social Media Management Platform for Nonprofit Marketers
Social media is a crucial platform for nonprofit marketers to engage with their audience and spread their message. Buffer is a social media management platform that helps nonprofit marketers schedule and publish content across multiple social media channels. With Buffer, nonprofit marketers can save time and focus on other important tasks.
Buffer is a user-friendly tool that allows nonprofit marketers to manage their social media presence from one centralized dashboard. They can schedule posts in advance, track and analyze engagement, and collaborate with team members. Buffer also integrates with other tools, such as Canva and Google Analytics, to streamline workflows.
Some of the key features of Buffer include:
- Scheduling and publishing posts across multiple social media channels
- Tracking and analyzing engagement with in-depth analytics
- Collaborating with team members to manage social media accounts
- User-friendly and intuitive design interface
- Integration with other tools, such as Canva and Google Analytics
Buffer is a valuable tool for nonprofit marketers to streamline their social media management and increase their impact online.
Salesforce – The Customer Relationship Management Tool for Nonprofit Marketers
Managing donor and supporter relationships is crucial for nonprofit marketing success. Salesforce is a customer relationship management (CRM) tool that helps nonprofit marketers manage donor and supporter relationships. With Salesforce, nonprofit marketers can track donor and supporter interactions, manage donations and pledges, and segment audiences.
Salesforce is a powerful tool that allows nonprofit marketers to create a 360-degree view of their constituents. They can track donor and supporter interactions, manage donations and pledges, and segment audiences for targeted outreach. Salesforce also integrates with other tools, such as Mailchimp and Eventbrite, to streamline workflows.
Some of the key features of Salesforce include:
- Tracking donor and supporter interactions and managing donations and pledges
- Creating a 360-degree view of constituents
- Segmenting audiences for targeted outreach
- Integrating with other tools, such as Mailchimp and Eventbrite
- User-friendly and intuitive design interface
Salesforce is a valuable tool for nonprofit marketers to manage donor and supporter relationships, increase engagement, and drive action.
PayPal – The Payment Processing Platform for Nonprofit Organizations
Accepting donations online is crucial for nonprofit organizations. PayPal is a payment processing platform that allows nonprofit organizations to accept donations online. With PayPal, nonprofit organizations can set up a donation form on their website, accept donations from supporters, and manage donations and records.
PayPal is a user-friendly tool that allows nonprofit organizations to accept donations without the need for complicated payment systems. They can customize their donation form and accept donations from supporters all over the world. PayPal also integrates with other tools, such as Salesforce and Mailchimp, to streamline workflows.
Some of the key features of PayPal include:
- Accepting donations online through a customizable donation form
- Managing donations and records
- Easy to use and accessible to supporters all over the world
- Integration with other tools, such as Salesforce and Mailchimp
- User-friendly and intuitive design interface
PayPal is a valuable tool for nonprofit organizations to accept donations online, increase engagement, and drive action.
Eventbrite – The Event Management Platform for Nonprofit Marketers
Fundraising events are an important part of nonprofit marketing. Eventbrite is an event management platform that helps nonprofit marketers plan and promote fundraising events. With Eventbrite, nonprofit marketers can create and publish event pages, sell tickets, and track attendance.
Eventbrite is a user-friendly tool that allows nonprofit marketers to manage their event from start to finish. They can create event pages, customize ticket types, and track attendance. Eventbrite also integrates with other tools, such as Salesforce and Mailchimp, to streamline workflows.
Some of the key features of Eventbrite include:
- Creating and publishing event pages
- Selling tickets and managing attendance
- Customizing ticket types and pricing
In conclusion, the world of nonprofit marketing can be challenging and complex, but with the right tools and resources, you can streamline your efforts and ensure success. The 15 apps and tools we’ve highlighted in this article are just a few of the many options available to nonprofit marketers looking to make their work more efficient, effective, and impactful.
From social media management to email marketing, fundraising to analytics, these tools offer a range of capabilities that can help you better understand your audience, reach more people, and achieve your goals. Whether you’re a small nonprofit just starting out or a larger organization looking to scale your efforts, there’s something here for everyone.
Of course, it’s important to remember that technology is just one piece of the puzzle when it comes to successful nonprofit marketing. Building relationships with donors, volunteers, and other stakeholders is crucial, as is staying up-to-date with the latest trends and best practices in the field.
But by incorporating these tools into your nonprofit marketing toolkit, you’ll be well on your way to achieving your goals and making a meaningful impact in the world. So go forth and explore the possibilities – the future of nonprofit marketing is bright!
