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The Southern Intercollegiate Athletic Conference
Doing it Big!
Sports & Athletics
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The Challenge
With a focus on empowering students, schools, and communities, the Southern Intercollegiate Athletic Conference (SIAC) wanted a way to pull new, valuable traffic to their site.
The Outcome
The SIAC is coming up on a year of partnering with NPM to manage their Google Grant, with some exciting results! Over the last month, they have had over 4,700 first-time visitors to their website while enjoying a click-through rate of 7.69%. With top-notch grant managers keeping their keywords relevant and up-to-date, they had over 62,000 impressions in that same month. NPM enjoys working with nonprofits like the SIAC, helping them to allow student athletes competitive intercollegiate opportunities.
4,700+
New People Engaging with the Website Monthly
7.69%
Click Through Rate on Ads
62,000+
Impressions from Ads
DOING IT BIG!
The Southern Intercollegiate Athletic Conference is a NCAA athletic conference consisting primarily of historically black colleges and universities. Headquartered in downtown Atlanta, Georgia, this conference began in December 1913 and is now in its 106th year, supporting 14 institutions across a contiguous six-state footprint.
The client said:
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$10k/Month Google Ad Grant Can Help Your Nonprofit
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