Animal Care Centers of NYC
Helping Homeless Pets
Animals
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The Challenge
Animal Care Centers (ACC) of NYC needed a way to increase their reach in order to save homeless pets in New York City through increases in volunteers, donors, and awareness.
The Outcome
Making the decision to partner with Nonprofit Megaphone has yielded amazing results in their online presence and website traffic, furthering the ability to take care of these precious animals. Within their first 30 days of working with NPM, the number of new people visiting their website from the Google Ad Grant increased by 57%, jumping to more than 3,800 visitors. Additionally, they also doubled their conversions in their first month with NPM managing their Google Ads, with a total of 588 conversions. Of particular note, ACC of NYC reports that many of the people interested in adopting homeless pets are finding the organization through Google Ads, more so in fact, than through any other channel! NPM & Animal Care Centers of NYC have been partnering together for over two years now, and they continue to see amazing results, keeping a steady click-through rate at almost 14%! NPM is not only excited to see numbers like this, but proud to partner with such great organizations as ACC of NYC and to help them further their cause to end animal homelessness in New York City.
4,000+
New People Engaging with the Website Monthly
13.99%
Click Through Rate on Ads
278
Conversions from Ads
HELPING HOMELESS PETS
Animal Care Centers of NYC works to find loving homes for homeless and abandoned pets and end animal homelessness across all of New York City. The nonprofit partners with more than 200 dedicated animal placement organizations and collaborates directly with the public, working tirelessly to find a loving place for all animals in their care.
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