The VisitorEmail Service Explained

Your website can affect both Ad Grant compliance and the results you get from your ad traffic.

Every nonprofit organization has a story worth sharing, but reaching the right people requires more than occasional promotion.

In NPM’s “Top 5 Social Media Tips” article, creating an Instagram account was our #1 recommendation. Why Instagram?

You may have heard about the changes Google has initiated to the Ad Grants program that became effective on January 1, 2018.

AI is changing the search landscape, but that doesn't mean the Google Ad Grant has lost its value. The key is understanding how the program has evolved and how nonprofits can adapt their strategy to keep seeing results.

“Marketing copy” and “marketing content” are often used interchangeably. While they work hand-in-hand, these serve different purposes and play distinct roles in advancing your mission. Knowing when to use each can help you reach your audiences more effectively, maximize your nonprofit marketing budget, and strengthen donor engagement.

Google has launched a new verification program designed to ensure users have a safe and trustworthy experience on your site.

In recent years, the nonprofit world has begun to learn what potential social media really has.

By using thoughtful remarketing strategies, nonprofits can build on that initial engagement and ensure as many interested visitors as possible take meaningful next steps — whether that’s subscribing to a newsletter, volunteering, making a donation, or something else.

Most people who visit your nonprofit’s website are interested in your mission on some level. They read a blog post, check out a program page, or skim your donation form. Then life happens, and they leave without taking action. Google Ads remarketing is designed for exactly this moment. They help nonprofits stay visible to people who have already shown interest, gently reminding them to come back when they are ready to volunteer, donate, attend an event, or learn more.

In today’s crowded online world, relying on just one marketing channel is like putting all your money into a single stock. You might get lucky and see short-term gains, but if that one investment falters, the whole portfolio suffers. Smart investors diversify, and so should marketers.

It’s the season of giving, and the best holiday gifts say something about the person who receives them — and the person who chose them.