Nonprofit Marketing Resources

You may have heard of the 3-click rule. It’s one of those unwritten and unofficial rules that says it should take no more than three clicks for a user to get the information they’re after. The theory goes that because users are impatient and want instant gratification, they will abandon your website if they can’t access what they want in three clicks or less. While it’s undeniably true that we thirst for immediate answers, turns out there really isn’t any data to back this theory. It’s actually a bit more complex.

We’ve reached the half-way mark of 2020 and Google has already recorded 5.5 billion searches per day or over 63,000 search queries done per second. And that’s just Google! The mammoth search engine may rule the roost, but there are other search engines, such as Bing and Yahoo, which account for about 12 percent of internet searches. But I digress. The point is a lot of people are searching for a lot of things every minute of every day and those searches take them to websites. If you want more of them to land on your website, you need to make sure they’ll have a good user experience (UX) when they get there.

In a world filled with accusations of fake news and social media bots posing as humans, it’s good to have a dependable source to get the facts. As an agency specializing in the Google Ad Grant management for more than 700 nonprofit organizations and one of the first nine agencies globally to receive Ad Grants Certified Professional status from Google, Nonprofit Megaphone is qualified to set the record straight on the Google Ad Grant.

Nonprofits sometimes don’t fully realize what a fantastic opportunity the Google Grant is. So to make it more concrete, we withdrew $10,000 in $1 bills from the bank to make a series of videos explaining key Google Ad Grant concepts.

In times of crisis, people turn to nonprofits for information, help and support. The Google Grants team understands this and works to provide temporary budget boosts to nonprofits who are responding to large scale emergencies.