Nonprofit Marketing Resources

I’ve found myself recently sharing with prospects in as many ways as I can think of the importance of content when it comes to this program from Google. Another way to say it; without robust, relevant, searchable content, this Grant program will not work well. You can have the most amazing mission, the most talented, bighearted staff, and a fantastic donor base, but none of that will bring quality, engaged traffic to your site until you have the right amount and the right kind of content on your website.

In an ideal world, everyone who visits your website would immediately donate, volunteer and spread the word about the wonderful work you’re doing. Unfortunately, we don’t live in that ideal world, but there are strategies you can employ in your digital space to grow your donor base, increase the number of volunteers and engage people to spread the word.

You may have heard of the 3-click rule. It’s one of those unwritten and unofficial rules that says it should take no more than three clicks for a user to get the information they’re after. The theory goes that because users are impatient and want instant gratification, they will abandon your website if they can’t access what they want in three clicks or less. While it’s undeniably true that we thirst for immediate answers, turns out there really isn’t any data to back this theory. It’s actually a bit more complex.

We’ve reached the half-way mark of 2020 and Google has already recorded 5.5 billion searches per day or over 63,000 search queries done per second. And that’s just Google! The mammoth search engine may rule the roost, but there are other search engines, such as Bing and Yahoo, which account for about 12 percent of internet searches. But I digress. The point is a lot of people are searching for a lot of things every minute of every day and those searches take them to websites. If you want more of them to land on your website, you need to make sure they’ll have a good user experience (UX) when they get there.

In a world filled with accusations of fake news and social media bots posing as humans, it’s good to have a dependable source to get the facts. As an agency specializing in the Google Ad Grant management for more than 700 nonprofit organizations and one of the first nine agencies globally to receive Ad Grants Certified Professional status from Google, Nonprofit Megaphone is qualified to set the record straight on the Google Ad Grant.