Nonprofit Marketing Resources

Every spring, millions of American individuals and businesses are busy preparing and filing their taxes to submit to the IRS by April 15th. Since nonprofit organizations are tax-exempt, that means they don’t have to file taxes, right? Well, there actually is an informational form that nonprofits must submit to the IRS every year in order to maintain their tax-exempt status. That form is Form 990.

A website redesign offers nonprofits a rare opportunity to dramatically improve search rankings, not just preserve them. By focusing on on-page SEO during the rebuild, your organization can capture more donors, volunteers, and supporters than ever before. With position one on Google SERPs capturing up to 34% of all desktop clicks, and with fewer overall positions available on page one thanks to AI overviews, every on-page optimization matters. This guide from Nonprofit Megaphone walks through the on-page changes that turn an ordinary website redesign project into a traffic-growth engine.

Your nonprofit's website is often the first place potential donors, volunteers, clients, and community partners learn about your mission. But even the most compelling website cannot achieve its goals if people never find it in their search results. That’s where search engine optimization, or SEO, comes in. SEO helps your organization appear in search engine results when people are looking for information, services, causes, or opportunities related to your mission. When it’s done well, website SEO can increase visibility, attract qualified visitors, and support long-term organizational growth. However, effective SEO requires ongoing expertise, maintenance, and strategic oversight. For many nonprofits, professional SEO services are one of the smartest investments they can make in their digital presence.

Hiring a productive and happy team for your nonprofit may be the most important factor of success. Good hiring means not only hiring the right person, but hiring at the right time, for the right reasons, and using the right methods. Here is our advice on how to find and hire the best people for your organization, from planning the process to extending an offer.

Welcome emails help nonprofits build meaningful connections from the very first interaction. They set the tone for the relationship ahead and can turn a one-time visitor into an engaged, loyal supporter. A warm, well-crafted welcome message builds trust, encourages engagement, and invites people to learn more about your mission.