Nonprofit Marketing Resources

Nonprofits sometimes don’t fully realize what a fantastic opportunity the Google Grant is. So to make it more concrete, we withdrew $10,000 in $1 bills from the bank to make a series of videos explaining key Google Ad Grant concepts.

In times of crisis, people turn to nonprofits for information, help and support. The Google Grants team understands this and works to provide temporary budget boosts to nonprofits who are responding to large scale emergencies.

Whether your nonprofit is large or small, you likely don’t know all of your supporters personally, but chances are you have a great tool to help you get to know them better: your database. It can tell you a lot about who your people are and give you clues for how to best communicate with them.

The Google Ad Grant is one of the most cost-effective and powerful tools available to reach your audience. With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into supporters of your organization. If people are searching for something on Google and you have a page addressing that topic on your website, the Google Grant can reach those individuals, drive them to your website, and ask them to take the next step of helping push your organization’s mission forward.

It’s true raising money for a nonprofit is an ongoing endeavor, but that does not mean you should ask for money every time you talk to donors. If you manage to insert a request for money into all of your donor communications, your donors will feel like an ATM and tune you out.