Nonprofit Marketing Resources

How do I apply for the Google Ad Grant? This is a very common question. People have heard about the mythical $10,000 per month that you can get to spend on Google ads to promote your nonprofit’s work. And the next question, of course, is “How do I get that for my organization?” We will address eligibility for the Google Ad Grant in another video, but just to give the really quick synopsis on that – if you’re in the United States, you have to be a 501(c)(3) and you can’t be a school or a college, a hospital, or a government agency. You have to, of course, agree to the Google Terms of Use. Other than that, you are essentially eligible if you are not in one of those three categories. So for the vast majority of people watching this video, you are, in fact, eligible, so take heart.

On our website, we have over 60 case studies for a variety of nonprofit organizations that we’ve helped with the Google Ad Grant and the impact they’ve seen. It truly is a tremendous collection of organizations from across all the different sectors in the nonprofit world and the cool ways that they’ve been utilizing the Ad Grant. You can view those here.

The Google Ad Grants Program gives qualifying nonprofits up to $10,000 of free advertising each month. It works by sharing your ads with people who are searching for nonprofits with missions like yours. We’re very thankful that Google has made this program available to so many nonprofits and to so many diverse causes.

I’ve found myself recently sharing with prospects in as many ways as I can think of the importance of content when it comes to this program from Google. Another way to say it; without robust, relevant, searchable content, this Grant program will not work well. You can have the most amazing mission, the most talented, bighearted staff, and a fantastic donor base, but none of that will bring quality, engaged traffic to your site until you have the right amount and the right kind of content on your website.

In an ideal world, everyone who visits your website would immediately donate, volunteer and spread the word about the wonderful work you’re doing. Unfortunately, we don’t live in that ideal world, but there are strategies you can employ in your digital space to grow your donor base, increase the number of volunteers and engage people to spread the word.