Nonprofit Marketing Resources

Your nonprofit website plays a central role in your digital presence. It's where people can learn about your mission, explore your programs, and decide whether to donate, volunteer, sign up, or get involved.

Every nonprofit organization has a story worth sharing, but reaching the right people requires more than occasional promotion. Strategic content marketing involves creating and distributing valuable, relevant, and consistent information for a defined audience.

In NPM’s “Top 5 Social Media Tips” article, creating an Instagram account was our #1 recommendation. Why Instagram? The statistics speak for themselves! The platform has over 700 million users, and 200 million of those users visit at least one business profile per day. Continually growing, Instagram allows brands to interact with users in unique ways that generate engagement.

You may have heard about the changes Google has initiated to the Ad Grants program that became effective on January 1, 2018. If you are a client of Nonprofit Megaphone, bookmark this page for an interesting read at a later date. We are handling every single change that has come down from Google for Nonprofits for you! However, if you are a member of one of the 35,000 nonprofits affected who is managing their own AdWords Grant account, you may be wondering exactly what these new standards could mean for your organization. Nonprofit Megaphone has outlined a simple guide to the new changes along with some of the obstacles that could be in your path as you navigate these changes.

Google for Nonprofits has been providing free advertising through the Google Ad Grant since 2003. Eligible nonprofits can receive up to $10,000 per month in Google Search advertising credits, allowing them to promote their mission without stretching limited marketing resources. Over two decades, the program has driven more than 14 billion visits to nonprofit websites. While the core offer remains unchanged, everything around it has shifted. AI is reshaping how people search and how ads are served, and that makes building a strong Google Ad Grant strategy more important than ever.