Nonprofit Marketing Resources

The key to successful marketing is knowing your market. The types of ads that appeal to one people group might not appeal to the other, and unless you define who you are targeting, your ads will most likely not be as effective as they can.

Spending your valuable time on growing your online social media presence can seem like a waste when you have more pressing issues to worry about. As a nonprofit, you may be tempted to use your social media sparingly or even not at all. This, though, is to do yourself a disservice. Social media is one of the best, free ways to get out your message as a nonprofit. You can choose to spend money advertising your posts, or you can merely let them generate organic conversation (conversation generated merely likes, comments, and shares). Either way, having a strong social media presence is one of the best things you can do to boost your reach. Keep reading for our top 5 tips to grow your social media presence.

Whether you work with a small nonprofit or a large one, creativity is key in a nonprofit marketing campaign. A big budget with bland ideas won’t get you anywhere. What are some of the best ways to get the word out there? One great way is taking advantage of the Google Grant for Google AdWords, which you can learn more about on our homepage. If you have more questions, Nonprofit Megaphone would love to schedule a free consultation regarding this marketing opportunity with the grant and how we could help you make the most of it.

Many people ask us about the difference between Google Ads and Facebook Ads, especially in a nonprofit context. While they appear similar at first glance, the two platforms are actually quite different. The infographic below breaks down points of convergence and divergence for each ad network.

The Google Ad Grants Pro or GrantsPro, awarded organizations $40,000 a month to spend each month on Google Ads. We’ll give a quick history of the program, but unfortunately, the story doesn’t end well. The program is no longer accepting new applicants.