FORGOTTEN CHILDREN WORLDWIDE

MARKETING TO A NATIONAL AUDIENCE

Forgotten Children Worldwide has a clear mission: protecting the most vulnerable orphans and children from the evils of abandonment, poverty,  and human trafficking. The organization is truly global in scope, working with partners on the ground in India, Kenya, Malawi, Nepal, Uganda and Zimbabwe. Children face a variety of issues, and Forgotten Children Worldwide has a comprehensive set of programs to provide truly holistic solutions, including:

• Child Sponsorship
• Clothing Distribution
• Construction Projects
• Water and Wellness
• Self-Sustainability Initiatives

Jeff Patterson, the Director of Development, came from a career in radio and knew the importance of reaching a broad audience. With Nonprofit Megaphone and the Google Ad Grant, he is able to promote sponsorship programs and other initiatives across the country, raising the profile of his organization and building brand awareness. With more than 2,000 new people learning about Forgotten Children’s work through the Ad Grant each month, representing nearly over 67% of total website traffic, this is one of the most effective marketing channels for expanding the nonprofit’s impact.

“Working with Nonprofit Megaphone has allowed us to expand our reach all over the U.S. They keep us up-to-date on grant requirements & are always willing to help us figure out ways to get more conversions. Their partnership is an ongoing part of our marketing strategy and their team is great to work with.”

Jeff Patterson
Director of Development
Forgotten Children Worldwide