Nonprofit Marketing Resources

Welcome to our Client Shoutout! At Nonprofit Megaphone, we are all honored and humbled to work for such amazing organizations. We want to take a moment in each newsletter to share about the mission and work of one of our clients. This month, we would like to introduce you to Trueface, in the words of their Marketing Director, David Pinkerton.

The most effective organizations are able to answer this question without a second thought. They have clearly defined goals, have distilled those objectives into metrics, and have assigned accountability to a single person for each measurable.

Event tracking is a powerful feature of Google Analytics, which allows you to record individual actions on a website in more granular detail. For example, while Google Analytics can tell you which pages are getting more traffic than others, event tracking can show which links on which pages are getting clicked, which videos are being played, how far people are scrolling on the page, which add to cart button visitors are using, and more.

Grants are among the trickier parts of funding any organization. They are often misunderstood as either the solution to all of your nonprofit’s funding problems or some far off opportunity that is only available to those who know the right people. However, neither of these assumptions are entirely true. There are countless grants available to any and every sort of nonprofit organization, regardless of who you know. Foundations, corporations, and governments are ready to help fund organizations whose missions align with theirs. All you need are the right tools to find the grants that complement the goals of your organization.

Welcome to our first Client Shoutout! At Nonprofit Megaphone, we are all honored and humbled to work for such amazing organizations. We want to take a moment in each newsletter to share about the mission and work of one of our clients. This month, we would like to introduce you to Pioneer Human Services.