Nonprofit Marketing Resources

I was working overnight shifts at a nonprofit organization about ten years ago, and was trying to find things to do to keep myself occupied (and awake). I noticed that aside from a very basic website, the organization had no online presence. It seemed like there were some missed opportunities, so I asked the Executive Director if I could work on getting the organization set up on social media. I could tell she didn’t really see the value in it, but she said I could work on it when my normal job duties were finished. This gave me about two hours a night.

In recent years, the nonprofit world has begun to learn what potential social media really has. Many nonprofits had already understood the importance of sharing their story with the world around them (whether for to raise support or to generate exposure for their organization), but hadn’t adapted the platforms on which the new generation were telling their stories. Before social media, storytelling would inevitably cost any organization large sums of money, depending on how much marketing each organization was willing to do. But the beauty of social media is that it has provided us with one of the largest platforms to reach millions of people instantly – and it’s free. Social media is also much more effective in targeting your audience more specifically. Analytical tools allow you to track how much attention your posts are getting as you work to build your online community of supporters.

Home renovation shows on HGTV are my favorite. I love watching the TV hosts take an ugly house and spruce it up. It is a little different, however, when you’re renovating your own home. You have to make plans, deal with dust and the stress if it doesn’t go exactly as planned. Whenever you reach the conclusion that you need to give your website a facelift, it can be daunting. Unless you’re a coding expert who makes websites all day long and you know exactly how you want your site to look, it can be difficult to begin to know where to start to revamp your site. Fortunately, this Ultimate Game Plan Guide is here to help you create a successful game plan in three essential areas.

Spending your valuable time on growing your online social media presence can seem like a waste when you have more pressing issues to worry about. As a nonprofit, you may be tempted to use your social media sparingly or even not at all. This, though, is to do yourself a disservice. Social media is one of the best, free ways to get out your message as a nonprofit. You can choose to spend money advertising your posts, or you can merely let them generate organic conversation (conversation generated merely likes, comments, and shares). Either way, having a strong social media presence is one of the best things you can do to boost your reach. Keep reading for our top 5 tips to grow your social media presence.

The key to successful marketing is knowing your market. The types of ads that appeal to one people group might not appeal to the other, and unless you define who you are targeting, your ads will most likely not be as effective as they can.