Nonprofit Marketing Resources

Nonprofits rely on carefully crafted communication to build relationships, inspire action, and keep supporters engaged. Yet even seasoned teams often use the terms “marketing copy” and “marketing content” interchangeably. While they work hand-in-hand, these serve different purposes and play distinct roles in advancing your mission. Knowing when to use each can help you reach your audiences more effectively, maximize your nonprofit marketing budget, and strengthen donor engagement.

Google has launched a new verification program designed to ensure users have a safe and trustworthy experience on your site. If you haven’t received a “verify your identity” email from Google yet, you will sooner or later, so please be on the lookout.

In recent years, the nonprofit world has begun to learn what potential social media really has. Many nonprofits had already understood the importance of sharing their story with the world around them (whether for to raise support or to generate exposure for their organization), but hadn’t adapted the platforms on which the new generation were telling their stories. Before social media, storytelling would inevitably cost any organization large sums of money, depending on how much marketing each organization was willing to do. But the beauty of social media is that it has provided us with one of the largest platforms to reach millions of people instantly – and it’s free. Social media is also much more effective in targeting your audience more specifically. Analytical tools allow you to track how much attention your posts are getting as you work to build your online community of supporters.

Many people who discover a nonprofit through a Google Ad Grant link are taking an important first step in their journey with your organization. They click an ad, explore key pages, and begin learning about your mission. By using thoughtful remarketing strategies, nonprofits can build on that initial engagement and ensure as many interested visitors as possible take meaningful next steps — whether that’s subscribing to a newsletter, volunteering, making a donation, or something else.

Most people who visit your nonprofit’s website are interested in your mission on some level. They read a blog post, check out a program page, or skim your donation form. Then life happens, and they leave without taking action. Google Ads remarketing is designed for exactly this moment. They help nonprofits stay visible to people who have already shown interest, gently reminding them to come back when they are ready to volunteer, donate, attend an event, or learn more. Remarketing allows organizations to reconnect with past website visitors as they browse other websites or use Google platforms like Search and YouTube.