Nonprofit Marketing Resources

No matter if you’re a for-profit business or a charitable nonprofit organization, staying up-to-date on what is happening in your specific field is vital in order to be successful. Strategic planning for nonprofits is one of the best ways to do this is to keep track of what industry leaders are doing and how they are adapting to the current landscape of your field.

Email marketing is an invaluable tool for any nonprofit organization. But a big hurdle to getting your emails read is getting them opened in the first place. If you are looking to make truly impactful improvements to your nonprofit 501c3 email marketing program you want to start where your recipient starts — right at the beginning. Achieving consistent, healthy email open rates is essential to any successful email marketing effort. After all, you can’t get clicks and donations if people aren’t opening your emails in the first place!

No matter what you are hoping to accomplish with your web presence, the Google Grants program can help you to ensure your digital marketing strategy is a success. Google Ad Grants provide your organization with recurring monthly credit toward ad placements in search results as well as the data necessary to fine-tune them for success.

According to the National Center on Charitable Statistics, around 30% of nonprofits shut down their operations only a decade after they were founded. If you want your nonprofit to have real impact, it will have to last much longer than that—and to not only survive but thrive.

Quick quiz! What are the mission and vision statements of your nonprofit? If you don’t have these guiding statements or can’t remember what yours are, keep reading. We’ll talk about what exactly vision and mission statements are, how they differ, and why it’s important for your organization to have them. Don’t worry. We won’t leave off there, we’ll also give a few ideas of how to get started creating both a mission and vision statement for your organization.