Nonprofit Marketing Resources

Newsletters and email marketing campaigns are some of the best ways for nonprofits to keep in touch with donors, volunteers, and clients. According to MailChimp, the average open rate for marketing emails that come from nonprofits is 25.17%—substantially higher than the overall average of 21.33%.

In 2025, the world of fundraising faces both significant challenges and exciting opportunities. The sector is changing rapidly, with evolving technology and increasing donor expectations. In this dynamic environment, strategic adaptation and innovation are more crucial than ever. We spoke with professionals from various organizations to understand these shifts and what lies ahead for fundraisers.

In the vast and often overwhelming landscape of nonprofit funding, smaller nonprofits frequently find themselves navigating the shadows of larger, more established entities. This can mean that grassroots organizations operating on the slimmest margins are those for whom it is hardest to find financial support.

Nonprofit organizations are constantly striving to create a positive impact on the world around them. Whether it’s through social services, environmental conservation, or advocacy for marginalized communities, nonprofits are at the forefront of creating a better future for all. However, measuring this impact can be challenging. How can you determine if your nonprofit is truly making a difference?

In the ever-changing landscape of philanthropy, nonprofits are continually seeking innovative ways to maximize impact. One of the most effective strategies is forming strategic partnerships. There are three types of partnerships that can significantly benefit nonprofits: corporate sponsorships and partnerships, joint campaigns with other nonprofits, and collaborations with companies that specialize in nonprofit support.