Nonprofit Marketing Resources

Volunteer programs are fundamental to nonprofit success since volunteers’ time and labor directly contribute to keeping nonprofits running. Plus, volunteers are often some of the most engaged advocates. Often donating their time and money to promote your cause to a wider audience, these supporters bolster your organization with their passionate enthusiasm.

Quick quiz! What are the mission and vision statements of your nonprofit? If you don’t have these guiding statements or can’t remember what yours are, keep reading. We’ll talk about what exactly vision and mission statements are, how they differ, and why it’s important for your organization to have them. Don’t worry. We won’t leave off there, we’ll also give a few ideas of how to get started creating both a mission and vision statement for your organization.

According to the National Center on Charitable Statistics, around 30% of nonprofits shut down their operations only a decade after they were founded. If you want your nonprofit to have real impact, it will have to last much longer than that—and to not only survive but thrive.

No matter what you are hoping to accomplish with your web presence, the Google Grants program can help you to ensure your digital marketing strategy is a success. Google Ad Grants provide your organization with recurring monthly credit toward ad placements in search results as well as the data necessary to fine-tune them for success.

Email marketing is an invaluable tool for any nonprofit organization. But a big hurdle to getting your emails read is getting them opened in the first place. If you are looking to make truly impactful improvements to your nonprofit 501c3 email marketing program you want to start where your recipient starts — right at the beginning. Achieving consistent, healthy email open rates is essential to any successful email marketing effort. After all, you can’t get clicks and donations if people aren’t opening your emails in the first place!