Nonprofit Marketing Resources

Welcome emails help nonprofits build meaningful connections from the very first interaction. They set the tone for the relationship ahead and can turn a one-time visitor into an engaged, loyal supporter. A warm, well-crafted welcome message builds trust, encourages engagement, and invites people to learn more about your mission.

Many people from the private sector fail to realize just how competitive the nonprofit industry can be. In today’s world, every donor, volunteer, and person you hope to serve are faced with more options than they know what to do with. Between email, social media, direct mail, phone calls, donor events, billboards, etc., the average person is asked to take in more than they could ever absorb. The challenge for us as nonprofit marketers becomes answering a series of key why questions:

Google has launched a new verification program designed to ensure users have a safe and trustworthy experience on your site. If you haven’t received a “verify your identity” email from Google yet, you will sooner or later, so please be on the lookout.

At Nonprofit Megaphone, we are honored and humbled to work for such amazing organizations. We want to take a moment in each newsletter to share more about the mission and work of one of our clients. This month, we would like to introduce you to International Schools Services, the nonprofit leader in international education.

In recent years, the nonprofit world has begun to learn what potential social media really has. Many nonprofits had already understood the importance of sharing their story with the world around them (whether for to raise support or to generate exposure for their organization), but hadn’t adapted the platforms on which the new generation were telling their stories. Before social media, storytelling would inevitably cost any organization large sums of money, depending on how much marketing each organization was willing to do. But the beauty of social media is that it has provided us with one of the largest platforms to reach millions of people instantly – and it’s free. Social media is also much more effective in targeting your audience more specifically. Analytical tools allow you to track how much attention your posts are getting as you work to build your online community of supporters.