Nonprofit Marketing Resources

To help organizations transition into 2021 and set their sights on recovery, we are compiling lists of exciting grants that nonprofits can apply to this year. Some are broad in scope, while others are limited to specific missions and locations. Some are perennial, while others are dedicated to COVID-19 relief. But do not despair if you don’t find a grant that fits your needs. We will continue to publish more lists of helpful grants in the coming weeks and months. Make sure to check out our Ultimate Nonprofit Grant Guide and list of 16 Technology Grants for Nonprofits!

Viral success stories of crowdfunding campaigns cloud the industry, but intentionally going viral is a beast in itself; the internet can be unpredictable. You can’t always generate online momentum, but you can set up your campaign to ride the wave when it arrives.

From donor retention to virtual fundraisers to event participation and more, email marketing campaigns can keep people informed on what your organization is doing. Would you like to see better donor email open rates? With a process in place, your messages will come together more easily and be more effective.

For nonprofits, fundraising is a must, and with the hundreds to thousands of fundraising options available for nonprofits, it can be challenging to determine which strategy or even which platform is best – Of these options, one of the most trusted and used platforms for online fundraising is GoFundMe.

There is a fine line between yelling from the rooftops and gently educating those around you. Another, more technical term for this is lobbying vs advocacy. While they seem very similar and do have many related attributes, they are two very actions in the world of nonprofits. Advocacy is entirely allowed as a nonprofit, but too much lobbying can get your organization in big trouble.