Nonprofit Marketing Resources

The digital age allows us to obtain information, conduct business and shop online, all at breakneck speed. With an internet connection and just a few clicks on a keyboard, it’s possible to find almost anything. We simply log onto Google and search. It only takes seconds until we’re presented with a long list of page links that Google “believes” will provide us with the answers we seek. It’s almost magic!

In the wake of COVID, there is no shortage of challenges faced by nonprofits. Whether it’s reimaging upcoming fundraisers or in-person events, the uncertainty has caused many to rethink operations to ensure long-term survival.

To say it’s a challenge to attract people to your site is an understatement, especially when you consider the brief amount of time an average person spends on a website. Estimates vary, but some experts say you have 15 seconds or less to capture a visitor’s attention. There are several reasons people leave websites, but less than stellar content is one of those reasons. So, unless your content is extraordinarily clear and focused, only a minimum of it will get through to visitors.

At Nonprofit Megaphone, we are all honored and humbled to work for such amazing organizations. We want to take a moment in each newsletter to share more about the mission and work of one of our clients. This month, we would like to introduce you to Hillcrest Hope, an organization celebrating over 40 years of providing housing and stability to those in need.

This month, we would like to introduce you to Handspun Hope, an organization providing holistic support to Africa’s poorest women and their families through job creation, community building and spiritual counsel.