Nonprofit Marketing Resources

Navigating the world of nonprofit fundraising demands a blend of strategic vision, adaptability, and innovation. Insights from Angela Benard, Senior Director of Advancement & Communications at the Virginia Living Museum, we offer strategies that can benefit fundraisers across various organizations.

Since 2003, Google Ad Grants have been empowering nonprofits to communicate, recruit, fundraise, and more. The grants provide up to $10,000 worth of ads per month to qualifying nonprofits. While many organizations won’t need the full amount to achieve their goals, these grants offer the potential to significantly increase your organization’s reach and provide the flexibility to grow alongside your nonprofit. In summary, they are a powerhouse tool that can supercharge a nonprofit’s progress toward its goals.

In the digital age — and particularly in the wake of the pandemic, which saw a significant uptick in charitable donations that has largely remained strong since — nonprofits face the challenge of competing for visibility in an increasingly crowded online space. One of the most effective ways to do this is through Search Engine Marketing (SEM), within which lies the field of Search Engine Optimization (SEO). These help your website content appear in search results related to your mission.

When was the last time you heard anyone in marketing tell you to “think small”? Trust us, we’re not crazy. We are as big of believers as anyone in setting seemingly unreachable goals, but our experience suggests that the secret to hitting these goals is very counterintuitive.

The key to successful marketing is knowing your market. The types of ads that appeal to one people group might not appeal to the other, and unless you define who you are targeting, your ads will most likely not be as effective as they can.