Nonprofit Marketing Resources

I was working overnight shifts at a nonprofit organization about ten years ago, and was trying to find things to do to keep myself occupied (and awake). I noticed that aside from a very basic website, the organization had no online presence. It seemed like there were some missed opportunities, so I asked the Executive Director if I could work on getting the organization set up on social media. I could tell she didn’t really see the value in it, but she said I could work on it when my normal job duties were finished. This gave me about two hours a night.

Grants are among the trickier parts of funding any organization. They are often misunderstood as either the solution to all of your nonprofit’s funding problems or some far off opportunity that is only available to those who know the right people. However, neither of these assumptions are entirely true. There are countless grants available to any and every sort of nonprofit organization, regardless of who you know. Foundations, corporations, and governments are ready to help fund organizations whose missions align with theirs. All you need are the right tools to find the grants that complement the goals of your organization.

Event tracking is a powerful feature of Google Analytics, which allows you to record individual actions on a website in more granular detail. For example, while Google Analytics can tell you which pages are getting more traffic than others, event tracking can show which links on which pages are getting clicked, which videos are being played, how far people are scrolling on the page, which add to cart button visitors are using, and more.

In our view, choosing the right “theme” (or template) is the most important step when you create a website for your nonprofit on WordPress. We have a number of tips and tricks to remember when selecting your theme, which we have summarized in this article.

Amy Sample Ward is the CEO of NTEN, a nonprofit organization that serves as a resource for other nonprofits seeking to use technology more efficiently. NTEN offers a variety of services, including online training, conferences, and online groups to facilitate discussion among nonprofit technology professionals.