Nonprofit Marketing Resources

Just like with regular taxes, audits, and IRS-relations, things can get very confusing when it comes to the financial information of nonprofit organizations. Trying to figure out which forms you need to file and when you need to file them can be even more complicated for nonprofits since there are many different deadlines, requirements, and exceptions that differ from filing normal taxes. Add audit requirements to the list and you may feel like there’s no way you can keep everything straight.

In today’s digital age, effective marketing for nonprofits can make or break an organization’s reach and impact. And there are innumerable options to choose from. Some are designed and particularly promising for nonprofits, like Google Ad Grants, while others can be employed by nonprofits and businesses alike, from social to traditional offline marketing.

Get a quick, comprehensive guide to nonprofit board excellence. Kay Sprinkel Grace reveals essential tips on how to run a successful nonprofit in just one hour.

Gian-Carl Casa has the unique distinction of being the first president and CEO of the Connecticut Community Nonprofit Alliance (The Alliance). Before taking the position in 2016, Casa had years of experience that prepared him for the role. For over two decades, he worked for the Connecticut Conference of Municipalities, ending his time there as Director of Public Policy and Advocacy. Following that, he was asked by the newly elected Governor of Connecticut to serve as Undersecretary for Legislative Affairs at the Office of Policy and Management. Now, as The Alliance president and CEO, Casa says that he and the organization are aiming to be the statewide voice of nonprofits, especially when it comes to advocacy. “Advocacy is the focal point of what we do,” he says.

The most effective organizations are able to answer this question without a second thought. They have clearly defined goals, have distilled those objectives into metrics, and have assigned accountability to a single person for each measurable.