Nonprofit Marketing Resources

There’s always room for improvement, right? But, if you don’t measure, what does improvement even mean? Measurement is the foundation for building strong, successful campaigns. Collecting conversion tracking data is a valuable tool that lets you see what’s working and when it’s working. Knowledge is power. Power to improve your campaigns; attract more visitors; get more conversions.

Timeless, or evergreen, content—content that can be useful anytime that’s not tied into an event or a holiday—on your website can serve you well. But if you want to take your content to another level, consider incorporating content based on news and trends.

The digital age allows us to obtain information, conduct business and shop online, all at breakneck speed. With an internet connection and just a few clicks on a keyboard, it’s possible to find almost anything. We simply log onto Google and search. It only takes seconds until we’re presented with a long list of page links that Google “believes” will provide us with the answers we seek. It’s almost magic!

In the wake of COVID, there is no shortage of challenges faced by nonprofits. Whether it’s reimaging upcoming fundraisers or in-person events, the uncertainty has caused many to rethink operations to ensure long-term survival.

To say it’s a challenge to attract people to your site is an understatement, especially when you consider the brief amount of time an average person spends on a website. Estimates vary, but some experts say you have 15 seconds or less to capture a visitor’s attention. There are several reasons people leave websites, but less than stellar content is one of those reasons. So, unless your content is extraordinarily clear and focused, only a minimum of it will get through to visitors.