Nonprofit Marketing Resources

Every volunteer-driven organization knows the importance of a good volunteer recruitment process. That process ensures your organization can attract the right people and capture all the volunteer information you need to schedule, manage, and engage with supporters.

Your nonprofit does what you need to do to keep the core of your finances compliant. You set an annual budget and fill out your Form 990 on time each year. But this is often not enough for nonprofit organizations to get the most from their finances. Are you even sure your Form 990 is correct? Do you review your budget on a regular basis?

Every nonprofit staff member and volunteer knows that successful fundraisers are essential for the survival and growth of any organization. For this reason, it’s imperative to choose the event type and components carefully in order to minimize costs while maximizing donor engagement. This is no small feat; it requires considerable forethought, attention to detail, and collaboration with local businesses and community leaders.

Many nonprofit organizations search for ways to cut costs in a down economy. It’s understandable — we’re all watching our money and trying to keep our heads above water. However, there’s one area where you shouldn’t cut: marketing. The truth is that even in tough times, your marketing efforts can pay dividends by helping you build support for your organization and reach new people who may be interested in what you do.

In a perfect world (for nonprofit organizations, anyway), prospective donors would have infinite amounts of time and funds. They would already have comprehensive knowledge of every nonprofit and charity aligned with their interests, and they would give large donations to each on a regular basis. In reality, as we all know too well, everyone has limited time, funds, energy, and attention spans, including donors. This means your organization needs strategies for attracting and keeping donors, which involves looking at this process from the point of view of the donor.