Nonprofit Marketing Resources

On our website, we have over 60 case studies for a variety of nonprofit organizations that we’ve helped with the Google Ad Grant and the impact they’ve seen. It truly is a tremendous collection of organizations from across all the different sectors in the nonprofit world and the cool ways that they’ve been utilizing the Ad Grant. You can view those here.

Google Grant Management – what does it entail? What is required? How much time do you need? What are the different things you should be thinking about? We’ll cover these topics in this post because they should be part of any Google Grant Management plan. Hopefully, this will be beneficial to you whether you’re working with an agency to manage your Google Ad Grant or managing it yourself.

If you’re watching this video, I’m so sorry, because it means your Google Ad Grant is probably suspended, which I really apologize for. It’s a painful process to go through, but do not give up hope. There is a way and soon this will all be behind you. Let’s dive into common reasons the Google Ad Grant can be suspended and then the resolution path that you can pursue to get out of that suspension.

I need help with the Google Ad Grant! People ask me that all the time. They say, “I need help. I need support. I need guidance. How do I take this incredible program – the Google Ad Grant – and maximize its value?” We get asked that question literally every day. There are some tips we can provide that will hopefully get you on the right path.

How do I apply for the Google Ad Grant? This is a very common question. People have heard about the mythical $10,000 per month that you can get to spend on Google ads to promote your nonprofit’s work. And the next question, of course, is “How do I get that for my organization?” We will address eligibility for the Google Ad Grant in another video, but just to give the really quick synopsis on that – if you’re in the United States, you have to be a 501(c)(3) and you can’t be a school or a college, a hospital, or a government agency. You have to, of course, agree to the Google Terms of Use. Other than that, you are essentially eligible if you are not in one of those three categories. So for the vast majority of people watching this video, you are, in fact, eligible, so take heart.